Four Knights Press

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Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

The Glory of Doing the Work

Xenophon of Athens, a great general and historian, wrote,” The first duty is to sacrifice to the gods and pray them to grant you the thoughts, words, and deeds likely to render your command most pleasing to the gods and to bring yourself, your friends, and your city the fullest measure of affection and glory and advantage.”

Slightly reinterpreting that wisdom in a way relating to writing, I’d say:

The first duty is to sacrifice to the gods (write every day) and pray them (allow your subconscious) to grant you the thoughts, words, and deeds likely to render your (book, short story, screenplay, letter to the editor) command most pleasing to the gods (your subconscious) and to bring yourself, your friends, and your city the fullest measure of affection and glory and advantage (sell the damn thing).”

The secret to being a professional writer isn’t in getting an agent or publisher, successfully publishing a work, getting a great advance or earning a living at writing, or winning awards and atta-boys from strangers. The secret is found in the first part of Xenophon’s quote as reinterpreted – write every day.

This is something non-professional writers just don’t understand. Regardless of how many books, magazine articles, online sources you read, regardless of how many seminars you attend, or what you picked up at the last writers convention, unless you write every day you’re not really a writer. Something wonderful happens with that discipline. All the wheels and cogs in the machinery of the mind line up in proper order, start turning, function smoothly and begin to turn out what will become a successful work. The process verges for many of us on the magical. “Where the hell did that come from! Wow! I’m good!”

The bottom line: Writing every day isn’t really much of a “sacrifice” after all. And there most certainly is magic in the process of writing. The writer produces that magic simply by doing the work. The affection, glory and advantage follow.

EXCITING NEW WEBSITE FOR WRITERS

http://prowriterswriting.com/ - A different professional writer comments each day. This is a do-not-miss opportunity for serious writers. Yoors Trooly posts on Thursdays. Check out this site!

Quote of the Week: Carl Jung could have been referring to Writing Into The Dark when he wrote, “The more the critical reason dominates, the more impoverished life becomes; but the more of the unconscious and more of myth we are capable of making conscious, the more of life we integrate.”

Recommended Reading: The Devil’s Dictionary by Ambrose Bierce

Recommended Sites:

www.georgeesewell.com

www.attorneyatlawmagazine.com/author/dan-baldwin

Shameless Self Promotion

Amazon Page: https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Smashwords: https://www.smashwords.com/books/view/666742

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Outlining the Novel

*Many novelist wouldn’t consider beginning a new work without first writing an outline of the entre work. How do you do that?

First-don’t write. Think. What is it you want to write about? What’s the main theme? Who are the main characters? Where is the action going to take place? Tony Hillerman always wrote with a sense of place before beginning. How are you going to end the work and tie up all the loose ends? (You will have loose ends.)

Second. As they used to say in the cereal box contests, “in 25 words or less” what is the main theme of your work? What’s it all about, Alfie? The good guys win out over the bad guys is a theme. It’s pretty shallow, but it’s a theme. Try for something a little more specific. I wrote the three Caldera western novels based solely on: a man searches for family.

Third. Develop a chapter-by-chapter description of what happens. This outline will inevitably change as you write the book, but having the outline handy will help you stay on or get back on track. How detailed you get depends upon you. There’s no right or wrong length – whatever you need regardless of detail is whatever you need. Early in my career when I outlined, my chapters were pretty detailed in terms of the different scenes. Each could take up a page. I’ve read of some authors whose outlines run 100 pages or more.

Later, I moved to notecard size chapter outlines that were very brief. The near-last chapter of Sparky and the King would have read: Elvis steps on stage. Assassin runs off kids in balcony. Jack sees assassin and runs upstairs. Assassin takes aim. Elvis twists and first shot misses. Jack kills assassin. Again, the depth of the chapter breakdown depends on how much you need to write that chapter.

Fourth. Create your characters. Character outlines contain physical descriptions, motivations, interests, fears, desires, and anything else you want to include. If you’re planning on a character arc, note that he goes from good to bad or unloving to loving or whatever. Include the action that causes the arc. The arc description of Caldera read: He is at first a happy-go-lucky kid in the boom town of Privy, Arizona Territory. He becomes a scout during the Confederacy’s invasion of the West, a husband and widower, a mad man and a guilt-ridder killer on a vengeance trail.

Fifth. (Optional) If you want to get a handle on how to outline a novel, select a few successful novels in your genre and outline those. It’s a great way to see how a novel is constructed.

When a graphic designer begins a project, a poster for example, he starts with what are called “thumbnail” sketches. These are small, very rough ideas on paper. One of them will eventually evolve into the finished work of art. Think of your outline in the same way. It’s the beginning of an evolution.

Six. The outline is not The Bible, although I’ve met some who treat it that way. If your characters take you off course somewhere along the way, consider what they’re saying. They know themselves better than you do. And you always have your outline handy if you need a roadmap back to the main drag.

*I don’t outline and am an ardent advocate of Writing Into The Dark – writing without an outline. FYI – I stopped outlining when I got to the last quarter of Caldera III when my main character jumped out of my computer, slapped me in the face, and said, “I’d never do that, dummy!” As Bradbury said, no surprise for the writer means no surprise for the reader.

Something to consider – while you’re busy outlining your novel, someone WITD is finishing his.

Speaking of Speaking

Available online now -

THE JIM HAROLD SHOW http://media.blubrry.com/paranormalplus/content.blubrry.com/paranormalplus/Conversations_with_Spirits_of_the_Southwest-Ghost_Insight.mp3

SUPERNATURAL GURLZ

EXPLORING UNEXPLAINED PHENOMENA

https://anchor.fm/eup

EXCITING NEW WEBSITE FOR WRITERS

http://prowriterswriting.com/ - A different professional writer comments each day. This is a do-not-miss opportunity for serious writers. Yoors Trooly posts on Thursdays. Check out this site!.

Quote of the Week: “Managers must have the discipline not to keep pulling up the flowers to see if their roots are healthy.” Robert Townsend

Recommended Reading: Further Up The Organization by Robert Townsend

Recommended Sites:

www.georgeesewell.com

www.attorneyatlawmagazine.com/author/dan-baldwin

Shameless Self Promotion

Amazon Page

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Smashwords

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

A Rant from Yoors Trooly About Self-Publishing and the Trashing Thereof

Within the past several years I have heard (too often) supposedly knowledgeable writers trash Indie-publishing (sometimes called self-publishing). I’ve heard this proven way of getting writing to the reading public as if it was a red-headed cousin to traditional publishing – something not quite “decent.” I’ve heard the indie route referred to as a fallback position when agents or traditional publishers give the finger to your finger-on-keyboard exercises. “When all else fails, you can always self-publish, you poor boob, you.”

Understand upfront that I publish traditionally and as a proud Indie. My take on it is that whether to go traditional or indie is a decision that should be made by the author one book at a time according to any number of factors. There are advantages and disadvantages for the author regardless of the choice.

Nine times out of ten, my choice is the Indie path and I’ll go through the reasons for those decisions in later blogettes. For now I’m just ranting against those who propound the traditional publishing route as the automatic best choice. Consider the following.

Regardless of what you think of the financial advice within Rich Dad Poor Dad, Robert Kyiosaki’s Indie published work has sold more than 26 million copies. He says every major publisher turned him down and that B&N initially even refused to stock the book.

James Refield self-published The Celestine Prophecy after being repeatedly rejected by publishers. After selling more than 100,000 copies from the trunk of his car, Warner Books picked it up.

50 Shade of Grey by E. L. James began as a fan fiction element of the Twilight series. She eventually Indie-published the first book as an e-book and as a print-on-demand paper copy.

H.M Ward is the self-published writer of the Ferro Family saga. The first book, called Damaged, was self-published as an e-book on Amazon and became a #1 bestseller in the New Adult genre. So far the series has sold more than four million books.

The point of this rant is that the automatic bias against Indie-publishing is misguided, in error, wrong, wrongheaded, mistaken, poorly reasoned, off balance, off base, off-center, and offensive. By now, authors should know better. My choice nine times out of ten is to go Indie, but, again, the decision should be made book-by-book according to the needs, marketing plan, financial status, current marketing conditions, long-term goals, and other factors. It’s the author’s choice and should be reached by solid information and not settled in advance by blind prejudice.

End of rant.

Speaking of Speaking

I’ll be speaking/appearing:

April 20 – Red Mountain Ranch Branch Library – Mesa, AZ

Available online now -

THE JIM HAROLD SHOW http://media.blubrry.com/paranormalplus/content.blubrry.com/paranormalplus/Conversations_with_Spirits_of_the_Southwest-Ghost_Insight.mp3

SUPERNATURAL GURLZ

EXPLORING UNEXPLAINED PHENOMENA

https://anchor.fm/eup

EXCITING NEW WEBSITE FOR WRITERS

http://prowriterswriting.com/ - A different professional writer comments each day. This is a do-not-miss opportunity for serious writers. Yoors Trooly posts on Thursdays. Check it out.

Quote of the Week: “It is a bad plan that admits of no modification.” Publilius Syru

Recommended Reading: Killing the Top 10 Sacred Cows of Publishing by Dean Wesley Smith

Recommended Sites:

www.georgeesewell.com

www.attorneyatlawmagazine.com/author/dan-baldwin

Shameless Self Promotion

Amazon Page

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Smashwords

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A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Profiling

A writer I encountered at a recent seminar said she always fully develops the characters for her novels and short stories by writing them up in detailed character profiles. That way she knows all about the people who will populate her work before the work begins. I’m not going to criticize anyone for using a technique that works for them, but for me writing up character profiles does the opposite of what it’s supposed to do.

Believers in the process (and companies selling profile templates) say profiles “bring your characters to life.” It seems to me that they bring them into the literary world stillborn. They may be fully formed, but they lack that spontaneous spark of life essential to good writing.

Let’s say you’re about to make a trip from Seattle, WA to Saint Augustine, FL. It’s a long journey. Who would you rather spend that time with: someone about whom you already know everything or someone who is a mystery at the beginning of the trip?

My characters write their own stories. I just transcribe what they say and put their words into novel or short story format. They reveal themselves in bits and pieces throughout the entire journey. My new Western novel, Slott Canyon, features the worst villain I’ve ever written (er… met). I mean this cat is bad. I passed the 56,000 word level earlier this week when out of the blue he showed up, slapped me upside my head, and told me why he’s such a miserable, terrible and vicious guy. Suddenly his evil actions truly make sense. I’ve already worked that tale into the novel and I believe it will be a delightful and insightful “ah-ha moment” for my readers. He’s still an SOB, but the insight makes him more understandable and accessible.

His arrival at my front door is an example of what happens when you allow your subconscious mind take care of the writing responsibilities. My bad guy showed up at that most dangerous part of novel writing – the mid-book sag. Right when I needed him, there he was. Funny how that works, eh?

I’d never have discovered that key bit of information about this guy if I had taken one of those character profile templates and created him (and the other characters) before writing the first word. The novel and the reader’s experience will be better for my taking the spontaneous approach – writing into the dark.

As always, what works for you works for you. But for me, writing up character profiles only creates character profiles – not characters.

Speaking of Speaking

I’ll be speaking/appearing:

April 20 – Red Mountain Ranch Branch Library – Mesa, AZ

Available online now -

THE JIM HAROLD SHOW http://media.blubrry.com/paranormalplus/content.blubrry.com/paranormalplus/Conversations_with_Spirits_of_the_Southwest-Ghost_Insight.mp3

SUPERNATURAL GURLZ

EXPLORING UNEXPLAINED PHENOMENA

https://anchor.fm/eup

EXCITING NEW WEBSITE FOR WRITERS

http://prowriterswriting.com/ - A different professional writer comments each day. This is a do-not-miss opportunity for serious writers. Yoors Trooly posts on Thursdays. Check it out.

Quote of the Week: “When writing a novel a writer should create living people; people not characters. A character is a caricature.” Ernest Hemingway

Recommended Reading: Gideon’s Spies – The Secret History of the Mossad by Gordon Thomas

Recommended Listening: Ray Charles – Box of Genius

Recommended Sites:

www.georgeesewell.com

www.attorneyatlawmagazine.com/author/dan-baldwin

Shameless Self Promotion

Amazon Page

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Smashwords

www.ProWritersWriting.com

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

EXCITING NEW WEBSITE FOR WRITERS

A different professional writer comments each day. This is a do-not-miss opportunity for serious writers. Check it out. Yoors Trooly posts on Thursdays..

Today’s Topic – Thoughts for Beginning Writers

I mentored a high school senior a few years back who couldn’t wait to study writing in college so she could become a writer. I asked her if she understood subject/verb/object and she said yes. I asked if she knew how to spell, to punctuate and to put together a paragraph and she said yes. Do you have any ideas that you’d like to write up I asked and she said yes. I pointed out that the only thing keeping her from becoming a writer at that very moment was her misguided thinking that she had to wait until someone told her how to do what she already knew how to do.

New writers have all sorts of funny ideas about writing. Often those ideas lead them far afield of what they really want to do, which is write. Here are a few thoughts for those new to the writing scene.

One: If you want to be a writer – write. Studying your books, doing your assignments, attending lectures and seminars and festivals, and talking about writing down at the student center is fine and often valuable, but that’s not writing. Don’t be intimidated. You’re not competing with Mark Twain, Tolstoy or Stephen King. You’re learning your craft. And this is a craft you can only master by doing.

Two: Always work to improve your skills. One of the best days of my life was the day I realized I don’t know it all. It’s been decades since I attended college, but I’m still a student and still learning tricks of the trade.

Three: If you’re planning on writing novels, short stories or non-fiction works, think volume. Publishing these days is a literary Wild West with rules changing constantly. The more men you have in your posse, the better your chances of wrangling a successful career. How many income streams can you get from each project? Find out and then rope, hogtie, and brand them.

Four: Write for the long-term. The rule of thumb in traditional publishing is to push a project for 90 days and then, if it doesn’t take off, move on to the next author’s project. Indie publishing frees the author from that pit, but it also requires ongoing marketing. The upside is that you can be marketing your projects (there’s that volume thing again) year after year after year.

You new writers are entering a fascinating field and one that is incredibly rewarding. If you’re lucky, you’ll discover one of the real benefits of a writing career. I’ve been at this writing business for more decades than some of you have been on planet Earth. And, lucky me – I’m still a beginning writer.

Speaking of Speaking

I’ll be speaking/appearing:

April 20 – Red Mountain Ranch Branch Library – Mesa, AZ

Available online now -

THE JIM HAROLD SHOW http://media.blubrry.com/paranormalplus/content.blubrry.com/paranormalplus/Conversations_with_Spirits_of_the_Southwest-Ghost_Insight.mp3

SUPERNATURAL GURLZ

EXPLORING UNEXPLAINED PHENOMENA

https://l.facebook.com/l.php?u=https%3A%2F%2Fsoundcloud.com%2Fkzum%2Fexploring-unexplained-phenomena-31619&h=AT0OfmoOfwWwxtnAhBczu0o3COPfQLZuYI88npBb859THgTlsKKXn7nRQv1ZhKX6BDd3HF6dfZpRFi2YknBHE97hHf_Us-WYV1cpaiqN2EKYJ2A1AKxWJLbUku1U32pQ7RuLs-Z7rQUotjF2GGsrJA . Dan Baldwin joins the show about 33:40 into the broadcast.

Quote of the Week: “Be careful about reading health books. You may die of a misprint.” Mark Twain

Recommended Reading: The Owl and the Raven by Micah Hackler

Recommended Sites:

www.georgeesewell.com

www.attorneyatlawmagazine.com/author/dan-baldwin

Shameless Self Promotion

Short Story Collections

Amazon Page

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Smashwords

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Read It or Weep

Punny Business in the News

Sometimes I can’t tell whether or not headline writers are sloppy or are trying to sneak one by the editor. Either way, they come up with compelling examples of why a writer should always review his work to make sure what he wrote is what he meant to say. For example, take these following actual newspaper headlines:

Man Arrested After Cops Spot Suspiciously Small Package in His Undies

Midget Sues Grocer – Cites Belittling Remarks

City Unsure Why Sewer Smells

Volunteers to Search for Old Civil War Planes

Diana Still Alive Hours Before She Died

Safety Meeting Ends in Accident

Condom Truck Tips, Spills Load

Greenland Meteorite May Be From Space

Weiner: I’ll Stick It Out

Fish Need Water Feds Say

Federal Agents Raid Gun Shop – Find Weapons

Weight Watchers Demonstrators Shoplifts Cupcakes

Cows Lose Their Jobs as Milk Prices Drop

Colleagues Finger Billionaire

Chick Accuses Some of Her Male Colleagues of Sexism

Puerto Rican Teen Named Mistress of the Universe

Planes Forced to Land at Airports

Tree Farm Owner Planted Seeds in Others

Are Prostitutes Getting Screwed?

Slowdown Continues to Accelerate

Parents Keep Kids Home to Protest School Closure

State Population to Double by 20/40: Babies to Blame

Sewage Was Blocked by Large Pooh

Mayor Parris to Homeless: Go Home

Dead Man Found in Graveyard

Archaeologist Shoots Dead Rampaging Bear

Woman Missing Since She Got Lost

Homeless Man Under House Arrest

One Armed Man Applauds Kindness of Strangers

Death May Ease Tension

Health Officials: Pools, Diarrhea Not a Good Mix

Homicide Victims Rarely Talk to Police

Students Cook & Serve Grandparents

Mayor Unveils Erection to Cheering Crowd

Humped to Death by a Pet Camel

Porn Star Sues Over Rear End Collision

The point is, as always, the writer knows what he wants to say, but too often fails to realize his words say something entirely different. This is why God invented proof reading. Read it or weep.

EXCITING NEW WRITING BLOG BEGINS MARCH 18

A different professional writes comments each day. This will be a do-not-miss opportunity for serious writers. Check it out. Yes, Yoors Trooly is one of the writers.

Speaking of Speaking

I’ll be speaking/appearing:

March 16 - Exploring Unexplained Phenomena Radio Program

April 20 – Red Mountain Ranch Branch Library – Mesa, AZ

Available online now - The Jim Harold Show – http://media.blubrry.com/paranormalplus/content.blubrry.com/paranormalplus/Conversations_with_Spirits_of_the_Southwest-Ghost_Insight.mp3

SUPERNATURAL GURLZ - http://tobtr.com/s/10941639

Quote of the Week: “Never cut what you can untie.” Joseph Joubert

Recommended Reading: JFK – The Book of the Film by Oliver Stone and Zachary Sklar

Recommended Sites:

www.georgeesewell.com

Shameless Self Promotion

Short Stories

Amazon Page

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Smashwords

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Mr. Yeahbutt’s Rebuttal to Mr. Heinlein

One of the best and most prolific of the golden age science fiction was Robert Heinlein. Many, many decades ago he wrote a business article about writing that included his Five Rules of Writing. (How I wish I had discovered those bits of incredible wisdom earlier in my writing career.) His rules are:

You must write.

You must finish what you write.

You must refrain from rewriting except to editorial order.

You must put your writing on the market.

You must keep it on the market until it sells.

Simple, right? Since making that discovery, I’ve been talking up these rules to writers and would-be writers. I met a fellow named Mr. Yeahbutt. Although he’s never published a word, he is not only a writer, he is an expert on writing and he isn’t shy about expressing his opinions on the subject – especially Heinlein’s rules.

You must write. “Yeahbutt, I gotta learn how to write first.” Let’s see, Mr. Yeahbutt has been through 12 years of English grammar and spelling and four years of college where he studied the subject even more. But he still has to learn how to write? Obviously so. Yeahbutt buys books on writing. He attends lectures. He watches online educational programs. He goes to seminars. All of those things are important. But not one of them involves writing. This is basic: writers write. If you’re not writing, you’re not a writer.

You must finish what you write. “Yeahbutt it’s not quite ready to go.” Not finishing is common. I run into it a lot with my ghostwriting clients. We get near the finish line and they stumble. I think a lot of the problem is a fear of failure. Sometimes it’s a fear of success. They, and many other writers, just don’t want to know what happens when the book or story or screenplay is released. My neighbor is sending his daughter off to college this year and he’s having trouble “letting the bird out of the nest.” It’s the same with authors. If you don’t let the bird out, it can never fly. Not finishing is not writing.

You must refrain from rewriting except to editorial order. “Yeahbutt, I gotta make sure it’s perfect so I can get an agent and then a publisher.” (More on agents/publishers in a later blog) I read an interview with a writer who never released anything until he had completed 20 rewrites. One, nothing is ever perfect. At some point you just have to let the thing go. Two, how much better is rewrite 20 from rewrite 18 or 12 or seven? The first draft is the closest to your heart. Every rewrite takes that vision further and further from your heart. Sometimes, that’s good. Most of the time it’s just watering down, putting out the fire, taming the shrew or whatever you want to call it. And that’s no good. I write and send my material to first readers and then my editor and only then do I revise and only if I agree with their recommendations.

You must put it on the market. “Yeahbutt my agent does that.” Not really. Your agent finds a publisher (you hope) who puts it on the market (you hope). The rule of thumb is that the process takes about two years per book. The author completes his works and hopes to find an agent who he hopes will find a publisher who he hopes will eventually publish his work. While this search-and-destroy mission (uh, like I said, more on agents and publishers later) goes on the writer must get back immediately to rule number one. “Yeahbut I gotta work with my agent.” Okay, but first you must write so you’ll have something else to put on the market.

You must keep it on the market until it sells. “Yeahbutt if I get rejected I’ll need to rewrite it so I won’t get rejected again.” No you don’t. When you get a rejection, send it out immediately to another agent or publisher. Repeat the process until someone agrees to take on your work. In today’s Indie publishing market, there are a lot more options - a writer can have his work on the worldwide market in a matter of hours. Then it’s just a matter of keeping it there. You may want to change the cover after a few years or update chapters if it’s a non-fiction work. Meanwhile, get back to the essential work – rule number one.

You are certain to encounter Mr. Yeahbutt at some time. He is very active in writers groups and at seminars and book fairs. When he starts offering his expert advice on how you need to conduct your writing business, remember Heinlein’s rules and just tell the so-called expert in your face to just tell him to butt out.

Speaking of Speaking

I’ll be speaking/appearing:

March 1^st - Desert Foothills Library, Cave Creek, AZ

March 4 - Beyond Reason Radio Program

March 9 – Book signing Red Mountain Branch Library, Mesa, AZ

March 16 - Exploring Unexplained Phenomena Radio Program

Available online now - The Jim Harold Show – http://media.blubrry.com/paranormalplus/content.blubrry.com/paranormalplus/Conversations_with_Spirits_of_the_Southwest-Ghost_Insight.mp3

SUPERNATURAL GURLZ - http://tobtr.com/s/10941639

Quote of the Week: “Since the advent of television the people remain able to read, but they don’t. Most students graduate high school without having read 50 books written above the 8^th grade. Few college students have read more than 200 books in their lives of any kind. Western civilization is practically as illiterate as it was when Charlemagne began the effort to educate in the 10th century.” Patrick Hurley

Recommended Reading: Writing Into the Dark by Dean Wesley Smith

Writing Tip of the Week

Going to the Euphemism to Blow Chunks

The guest needs to go to the bathroom. Her host, George, looks to his wife and says, “Martha, will you show her where we keep the, er, euphemism?” That line from Who’s Afraid of Virginia Woolf reveals a truly American trait; we like to use soften-the-blow words and phrases to disguise disturbing or unpleasant words. Or words we use them because we think maybe they might perhaps possibly offend somebody someplace some time. Today’s writers are particularly vulnerable. Hence, the euphemism. For example:

Died - negative patient outcome

Slaughtering an animal – processing

Taxes – investments (hold on to your wallet)

Downsized – fired, laid off, canned, dumped

Streamlined - fired, laid off, canned, dumped

E-mail marketing - junk e-mail

Strike – work stoppage

Cheap - economical

Interest payment – convenience fee

Salesman – relationship worker

Prostitute - sex worker

Money factor - finance charge ( see “taxes” )

Riot in the streets – urban unrest

Unemployed - between jobs

Scared - having cold feet

Restrictions on your contract – special considerations in your agreement

To spy - acquire competitive intelligence

Defamation materials - opposition research

Contract – agreement

Broke – negative cash flow

Pyramid scheme - multi-level marketing ( see “taxes” )

Sewer – human waste elimination facility

Multi-level business partner – sucker ( see “taxes” )

Crimes – misdeed

Payment – accept this special invitation to…

Some element of risk – prepare to lose your shirt

Gamble – investment

Homeless – on the streets

Jail/prison – Correctional facility

Homeless - urban outdoorsman

Death – tap city

When it comes to the human body, however, that’s when the euphemism really hits the fan.

Old – over the hill and picking up speed

Fat – big boned

Go to the toilet – powder your nose

Fart – break wind, pass gas

Buttocks - pressed ham, rumble seat, fleshy part of a thigh

Vomit – blow chunks

Dirty jokes – blue humor

Go to the bathroom – make a deposit in the porcelain bank

Fired a shot – passing gas… er… farting

Backed up like Hoover Dam – Constipated

There are times when euphemisms are appropriate. But as a general rule, the more direct and accurate word is to me the wise choice. Too many of today’s euphemisms used by overly fearful and politically correct writers make me want to blow chunks.

Speaking of Speaking

I’ll be speaking/appearing:

February 23 – Red Mountain Branch Library Book Fair, Mesa, AZ

March 1^st - Desert Foothills Library, Cave Creek, AZ

March 4 - Beyond Reason Radio Program

March 16 - Exploring Unexplained Phenomena Radio Program

Available online now - The Jim Harold Show – http://media.blubrry.com/paranormalplus/content.blubrry.com/paranormalplus/Conversations_with_Spirits_of_the_Southwest-Ghost_Insight.mp3

Quote of the Week: “I’m against a homogenized society because I want the cream to rise.” Robert Frost

Recommended Reading: Think Like a Publisher by Dean Wesley Smith

Recommended Sites:

www.georgeesewell.com

Shameless Self Promotion

Short Stories

Amazon Page

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Smashwords

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A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

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Writing Tip of the Week

Stuck in the Middle with You

The line From Steelers Wheel, stuck in the middle with you, perfectly sums of one of the truly big challenges of writing a long work of fiction. It’s the dreaded mid-section – often a quagmire where the plot bogs down, characters get stuck, forward motion stops, and plots sink in to the muddy ground meandering afterthought. The mid-section is where most readers either keep reading and wondering what the hell is going to happen next or where they set the book aside and move on to seek another work that holds their interest.

Robert J. Ray and Jack Remick write, “Midpoint is the center of the book. Midpoint is the fulcrum of Act Two. For most writers, Act Two is the tricky troubles-spot, the place where things go wrong. In the heat of creation, you might be tempted to zoom past midpoint. Stop. Slam on the brakes. Slow down.” I would add, “but keep writing.”

The danger as I see it is that when hitting the middle of the literary main road, the writer veers off course and takes a road trip down some twisting path to the town of Nowheresville. Instead of allowing his characters to keep him on the straight-and-narrow, our writer just piles on information rather than developing the story.

John O’Hara stated what too many writers think: “But now that it is half finished I am suffering from what Dorothy Parker says Ernest Hemingway calls ‘the artists reward’— in other words, I think what I’ve written stinks, and I just can’t seem to get going again.” He’s stuck in the middle.

To quote Col. Sherman T. Potter from MASH, “Horse hockey!”

The writer bogged down in the mid-section is bogged down because he’s thinking about the first section. Somewhere along the literary trail he’s been told and he’s bought into the false notion that all first drafts are automatically crappy. (See my thoughts on this in earlier posts.) Believing that first draft of Act One is fatally flawed, he worries. He believes he faces a massive rewrite. He’s thinking he’d better bang on through Acts Two and Three so he can begin that all-important rewrite. The mid-section inevitably suffers from this kind of thinking.

Thinking blocks writing.

Looking back at what you’ve written certainly blocks looking forward to what you should be writing. Thinking you’re writing a crappy mid-section becomes a self-fulfilling prophecy.

The solution to avoid getting trapped into the mid-point bog is simple. Ask yourself: is what I am writing advancing the plot?

If you’re advancing the plot, you are not stuck regardless of how you feel at the moment. Trust your subconscious. Trust your characters, too. They know the way out. Follow them.

An interesting tip from mystery writer Betty Webb about getting stuck in the middle. Kill someone. Writing out a significant character really shakes up the reader with an unexpected literary punch to the gut. This technique can be particularly effective when the writer has set up the character as a red herring, so that the reader is doubly shocked. Not a bad idea. Not bad at all.

Speaking of Speaking

I’ll be speaking/appearing:

February 16 - Authors and Artists Days – Superstition Mountain Museum, Apache Junction, AZ

February 23 – Red Mountain Branch Library Book Fair, Mesa, AZ

March 1^st - Desert Foothills Library, Cave Creek, AZ

March 4 - Beyond Reason Radio Program

March 16 - Exploring Unexplained Phenomena Radio Program

Upcoming - The Jim Harold Show –

Quote of the Week: “Energy is beauty—a Ferrari with an empty tank doesn’t run.” Elsa Peretti

Recommended Reading: Junk English by Ken Smith

Recommended Sites:

www.georgeesewell.com

Shameless Self Promotion

New Short Stories

Amazon Page

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Smashwords

A FOUR KNIGHTS PRESS PRODUCTION

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Quotes as Story Ideas

My award-winning Western novel A Stalking Death begins with the line: I was so shocked that I threw a cabbage at a cat.

I heard that line while flipping channels the previous night when I landed on an old Vincent Price horror film in which he uttered that statement. I thought, What a great opening line for a novel. And so I it was. As a proponent of Writing Into The Dark, I started with just that line, allowed a character to develop, and then allowed him to tell me his story. The process worked well enough to earn some coins and a Finalist award from the New Mexico-Arizona Book Awards competition. If you’re one of those writers seeking inspiration for the next novel, novella or short story, consider picking up a starting point from your favorite television show or film. I enjoy writing Westerns, so here are a few horse opera quotes that could get your next project saddled up, bridled and ready to go.

“If I’m going to be alone, I want to be by myself.” Roslyn from The Misfits

“Well you know, maybe a compass would have been a wise purchase instead of the four pounds of tortilla chips you bought.” Phil from City Slickers II

Blake: Why do you have a gun?

Russell: This is America.

Dead Man

“They had a lot of trouble takin’ out Spud Taylor’s appendix; they had to kill him first.” Zach from 3 Bad Men

“He’s about twelve biscuits short of a dozen!” Bret from Bret Maverick: The Lazy Ace

“I’ve never died so many times in my whole life.” Luck from Deadman’s Rvenge

“No matter how much I try to be otherwise, I’m just irresistible.” Jimmy from The Oklahoma Cyclone

“I figure a woman who shoots at me four times, I need to see her again” Cherokee Kid from The Cherokee Kid

“Where I’m going, I don’t know what will become of me. But if I stay here, I know damn well what I’ll become.” Liz from Alverez Kelly

“You haven’t any more feelings than a ten-minute egg.” Ann from Cheyenne

“One man can bear grief. It takes two to be happy.” The Colonel in A Town Called Hell

Wyatt: What’s your idea of heaven?

Josephine: Room Service

Wyatt Earp

“That sub-marginal idiot! Why, if he had twice as many brains as he had, he’d still be a half-wit.” J.D. in The Spoilers

“When a man makes a point of ignoring you, he ain’t ignoring you at all.” H.C. from The Rainmaker

“Four suggestions I can leave you: explain nothing; deny everything; demand the proof; don’t listen to it.” Swiftwater from Timberjack

“That’s what I like about you. You could be hanging by your fingers from a cliff and you’d call it ‘climbing a mountain.’” Alfie from Welcome to Hard Times

“If I cannot rouse heaven, I intend to raise hell.” Reverend Sloan in The Ballad of Cable Hogue

“Unkind remarks are like bullets. Once fired, being sorry don’t stop the damage.” Buck in Sundown Trail

“I wanted to marry her when I saw the moonlight shinning o the barrel of her father’s shotgun.” Ali in oklahoma

Speaking of Speaking

I’ll be speaking/appearing:

February 16 - Authors and Artists Days – Superstition Mountain Museum, Apache Junction, AZ

March 1^st - Desert Foothills Library, Cave Creek, AZ

March 4 - Beyond Reason Radio Program

March 16 - Exploring Unexplained Phenomena Radio Program

Upcoming - The Jim Harold Show –

Website of the Week:

A good writer and a good friend has updated his website. I think you will enjoy dropping in for a visit: www.CosgroveCrime.com

Quote of the Week: “You can’t hold a man down without staying down with him.” Booker T. Washington

Recommended Reading: Closing the Deal on Your Own Terms by Kristine Kathryn Rusch

Recommended Sites:

www.georgeesewell.com

Shameless Self Promotion

Conversations with Spirits of the Southwest

Now Available in Ebook and Paperback

https://www.amazon.com/Conversations-Spirits-Southwest-Dan-Baldwin-book/dp/B07L5WXBJB/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1544293638&sr=1-1&keywords=conversations+with+spirits+of+the+southwest

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Effective Communications Tip of the Week

The Return of BettyPam – PR from Straight Bs to BS

I write a lot of corporate and corporate leader profiles for various magazines and I will often send over a draft just for fact checking. Too many times the owner or manager will pass along the article to my nemesis – Betty Pam. Every big organization has a Betty Pam. “She got straight Bs in high school English, don’t ya’ know.” Inevitably, the boss or the will toss my writing in her lap with a, “Fix this up for me, okay?”

How does she fix it?

Here’s an example. First my lead sentence and then the fix.

DB: Smith begins each week with an executive staff meeting before normal business hours.

BP: Bob, a terrific boss that we all like a lot, brings donuts to work and starts the week off with a sparkling smile to get us all up n’ running.

If you think that’s an exaggeration, you don’t know BettyPam or her employer.

This style of writing, puff piece writing, is okay for internal house organs if they do not have a set writing standard. It’s a guaranteed “reject this crap” from any editor of a legitimate publication.

The un-attentive or ego driven boss may like this unabashed praise, but it won’t get his words published in the trade journals, local media, or online reporting. Even professional advertorial publications adhere to journalistic standards and will not give a go-ahead to blatant abuses of style.

Here’s another example of BettyPam’s work. My opening sentence made a straight-forward statement. "Smith maintains a good rapport with his staff by managing the office with an open door policy." Once Smith handed the piece to my nemesis, it became, “Elrod is a cool guy for a boss and we can go by for a visit any time. We think that's really cool."

These are real examples, folks.

Owners and managers: enlist the literary services of your BettyPam at your own risk. And the risk of your credibility in the media. If your work is handled in-house, pick up a copy of The Chicago Manual of Style or The AP Style Guide. Media editors, like Sgt. Joe Friday from TVs Dragnet, want “Just the facts, ma’am” and they want it in proper style.

And that’s no BS.

Website of the Week:

A good writer and a good friend has updated his website. I think you will enjoy dropping in for a visit: www.CosgroveCrime.com

Quote of the Week: “They took a poll on Madison Avenue and here is what people in the advertising industry are worried about most: Inflation, unemployment, crime, and armpits… not necessarily in that order.” Robert Orben

Recommended Reading: Fumble-Rules by William Safire

Recommended Sites:

www.georgeesewell.com

Shameless Self Promotion

Conversations with Spirits of the Southwest

Now Available in Ebook and Paperback

https://www.amazon.com/Conversations-Spirits-Southwest-Dan-Baldwin-book/dp/B07L5WXBJB/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1544293638&sr=1-1&keywords=conversations+with+spirits+of+the+southwest

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2019

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Crappy first drafts II

Rewriting as Not Writing

An afterthought hit me after posting last week’s bloggette on writing crappy first drafts.

In that post, I noted that some editors, agents and writers believe that writing a crappy first draft is an inevitable and even desirable writing goal. I don’t see it that way. Automatically accepting this bit of so-called wisdom (1) excuses and even (2) encouraging sloppy writing. Would you be okay with a doctor performing a crappy first appendectomy – if you were the patient? “It’s okay. I’m sure we’ll get it right sooner or later.” Would you excuse your attorney form making a sloppy first summation? “Don’t worry. I’ll fix it in the re-trial. Meantime, meet your cell mates, ‘Ice Pick’ Tommy and ‘Butcher-boy’ LaRue.”

My afterthought revealed a third reason some folks have for writing a crappy first draft – rewriting as a form of not writing. If the writer creates a crappy first draft, that automatically means the writer has to rewrite the work. The pressure’s off, right? Many authors write multiple crappy drafts before the golden final draft arrives. Rewriting as not writing exposes an author’s fear. That may be fear of completing a job, fear of rejection, fear of what other people will say, fear of the unknown, or the writer’s dreaded fear of “what the hell am I going to do next!”

Writing a crappy first draft puts all that fear in some hidden cage where it doesn’t have to be faced at the moment.

You know subject, verb, object, adjective, punctuation, sentence structure, paragraph and page.

You know how to write.

You don’t have to write a crappy first draft. So, why do it?

A note on revision. I do revise my work, but only to editorial direction. If my editor doesn’t address it, I don’t either. If she says it’s good to go, it’s gone. And I move on joyously to “what the hell am I going to do next!”

Quote of the Week: “Far too much reorganization goes on all the time. Organizitis is like a spastic colon.” Peter Drucker

Recommended Reading: The Mutes – A Sheriff Lansing Mystery by Micah Hackler

Recommended Sites:

www.ssa-vs.org

Shameless Self Promotion

Conversations with Spirits of the Southwest

Now Available in Ebook and Paperback

https://www.amazon.com/Conversations-Spirits-Southwest-Dan-Baldwin-book/dp/B07L5WXBJB/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1544293638&sr=1-1&keywords=conversations+with+spirits+of+the+southwest

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Crappy First Drafts.

In just a single day earlier this month I came across two references to authors writing crappy first drafts. (Each writer used a much stronger term.) One, an agent, expects them. The other, a novelist and author on writing, wrote that the only way she gets anything written is to write “really, really, s****y first drafts.

I have problems with this line of thinking.

One: it’s an automatic easy out for sloppy writing. “It’s only a first draft. I’ll fix it later.” Like old dad rewiring the kitchen toaster; the “fix” is never as good as the original product. Back in my corporate video days, when a mistake occurred on location, we’d say “No matter. We’ll fix it in post (production).” I’ve seen projects ruined by sloppy directors directing sloppy productions that turned out to be unfixable in post.

Two: That attitude actually encourages writing crappy first drafts. A bad first draft becomes a goal and not a means. “My first draft is supposed to be crappy, so I’d better write it that way.” I read an interview with an author who bragged that he never sent in anything until he completed 20 drafts of his work. Really? Every project requires exactly 20 rewrites? That’s not writing; that’s ritual.

You have had more than a decade of English study. You’ve read books on writing, attended seminars, and have cross-pollenated with fellow writers. You know how to write a publishable first draft – why, then, settle for less? The idea that your first draft automatically must be crappy is, in fact, just a load of crap.

Please note that I send my first drafts to my first readers and my editor. And I do revise that first draft, but only according to editorial direction and then only if I agree. If they don’t comment on something, I don’t “fix” it. The first draft version stands as is.

Personal belief: the first draft is the closest to the writer’s heart and with very few (editorial) exceptions, every change takes the work further from the heart, diminishes its power, and robs the reader of a more satisfactory experience.

Quote of the Week: “A bad workman never gets a good tool.” Thomas Fuller

Recommended Reading: The Wars of the Roses by Dan Jones

Recommended Sites:

www.ssa-vs.org

Shameless Self Promotion

Conversations with Spirits of the Southwest

Now Available for Ebook Pre-Orders. Paperback Available January 16, 2019

https://www.amazon.com/Conversations-Spirits-Southwest-Dan-Baldwin-book/dp/B07L5WXBJB/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1544293638&sr=1-1&keywords=conversations+with+spirits+of+the+southwest

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Writer’s Block and The Right Stuff

I recently read a list of solutions for the dreaded curse of writer’s block. Among them were:

Read what you’ve already written. Maybe there’s something in there you can fix.

Head down to the nearest library (or go online) and conduct a bit of research on the project.

Update your resume

Call, write or e-mail prospective clients

Write a thank you note to previous clients (Anything new on the horizon, boss?)

Clean up your office

Re-organize your files again

Call up a fellow writer for help or inspiration

Make a list of things you will need to finish the project

Walk around the neighborhood.

Notice anything in common?

Yep. Not a one so-called solution involves writing and that’s the thing you’re supposed to be doing, right?

Imagine you’re in the hospital for appendix surgery and you’ve been given a shot of the floating daisies juice just prior to having that organ removed. Now, visualize coming out of that fog to hear your friendly bedside nurse say, “We had to put your bursting appendix on hold. Dr. Allthumbs has surgery block.” Or imagine watching your attorney gear up for his summation on the defense in your indecent exposure at the book festival after party and he suddenly walks away because he’s developed a case of jury block. How would you feel if the pilot of your private charter flight to Jamaica with Boopsie, the good looking personal assistant, suddenly puts on a parachute and jumps out because he has flyer’s block?

Pros just don’t work that way. They don’t work that way because that’s not work. It’s stalling. As Steve Martin says, “Writer’s block is a fancy term made up by whiners so they can have an excuse to drink alcohol.”

The only proven cure for writer’s block is to write something.

As for the reality of writer’s block, I’ll borrow a Chuck Yeager line from The Right Stuff when he commented on the sound barrier. “I don’t think the damn thing exists.”

Post Script. I am a great believer in walking around the neighborhood – not because it unblocks that which I do not believe is blocked, but because everyone needs a break now and then. Even my dentist, Pullum Panelli, schedules his patients at intervals so that he approaches each one fresh. Besides, for me, walking is writing and writing is the only pathway to create the write stuff. (You knew that was coming.)

DAN’S SUPER SECRET DELUXE PRO CURE FOR WRITER’S BLOCK IN TWO STEPS:

Step #1. Write “The.”

Step #2. Write another word and see where it all goes.

Quote of the Week: “The best craftsmanship always leaves holes and gaps… so that something that is not in the poem can creep, crwl, flash, or thunder in.” Dylan Thomas

Recommended Reading: The Plantagenets – The Warrior Kings and Queens Who Made England by Dan Jones

Recommended Sites:

www.ssa-vs.org

Shameless Self Promotion

Conversations with Spirits of the Southwest

Now Available for Ebook Pre-Orders. Paperback Available January 16, 2019

https://www.amazon.com/Conversations-Spirits-Southwest-Dan-Baldwin-book/dp/B07L5WXBJB/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1544293638&sr=1-1&keywords=conversations+with+spirits+of+the+southwest

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Is What You Wrote Really What You Wanted To Say?

An English lady, while visiting Switzerland, was looking for a room, and she asked the schoolmaster if he could recommend any to her. He took her to see several rooms, and when everything was settled, the lady returned to her home to make the final preparations to move. When she arrived home, the thought suddenly occurred to her that she had not seen a "W.C." [water closet, a euphemism for bathroom] around the place. So she immediately wrote a note to the schoolmaster asking him if there were a "W.C." around. The schoolmaster was a very poor student of English, so he asked the parish priest if he could help in the matter. Together they tried to discover the meaning of the letters "W.C.," and the only solution they could find for the letters was letters was a Wayside Chapel. The schoolmaster then wrote to the English lady the following note:

Dear Madam:

I take great pleasure in informing you that the W.C. is situated nine miles from the house you occupy, in the center of a beautiful grove of pine trees surrounded by lovely grounds. It is capable of holding 229 people and it is open on Sunday and Thursday only. As there are a great number of people and they are expected during the summer months, I would suggest that you come early: although there is plenty of standing room as a rule. You will no doubt be glad to hear that a good number of people bring their lunch and make a day of it. While others who can afford to go by car arrive just in time. I would especially recommend that your ladyship go on Thursday when there is a musical accompaniment. It may interest you to know that my daughter was married in the W.C. and it was there that she met her husband. I can remember the rush there was for seats. There were ten people to a seat ordinarily occupied by one. It was wonderful to see the expression on their faces. The newest attraction is a bell donated by a wealthy resident of the district. It rings every time a person enters. A bazaar is to be held to provide plush seats for all the people, since they feel it is a long felt need. My wife is rather delicate, so she can't attend regularly. I shall be delighted to reserve the best seat for you if you wish, where you will be seen by all. For the children, there is a special time and place so that they will not disturb the elders. Hoping to have been of service to you, I remain,

Sincerely,

The Schoolmaster."

The Schoolmaster made three big mistakes:

He wrote without knowing his subject
He didn’t conduct his due diligence and didn’t confirm his subject
He didn’t know his audience

Learn from the Schoolmaster’s Mistakes

Here are seven rules for making sure that you write what you really want to say.

One: Focus on topic sentence.

In most business writing the topic sentence is the most important element.

In journalism, it’s called the lead. Which of the following “ads” best grabs your attention?

For a good time - Call 555-5555.

Call 555-5555 - For a good time

The first example is best because it addresses a specific need – it grabs attention – and only then provides the means of acquiring that need. The second example provides identical information, but the lead is “buried.” The topic of the topic sentence appears in a secondary position.

Typical topic sentence errors are:

Vagueness

Poor word chose

Secondary detail

Poor construction

Cleverness without justification

Here are two examples that could appear in a business in your community. First the poor example.

Due to a soft market and waning consumer interest in our product, layoffs in the sales and marketing division will be announced Friday.

A better construction would be:

Layoffs in the sales and marketing division will be announced Friday, the result of a soft market and waning consumer interest.

As in the “good time” example the better sentence places the topic of the topic sentence in the primary position. The test for effectiveness is simple. Are the words and phrases I am writing now helping my reader understand what follows or are they just getting in the way of my real message?

Two: Write transitions from paragraph to paragraph that are seamless and easy to understand. In this era of cut and paste it’s easy to move paragraph four up so that it becomes paragraph two. After cutting and pasting, make sure the new order makes sense and that the reader can follow your train of thought.

Three: Be wary of sentence fragments. Sometimes they work to emphasize a point, but most of the time they only confuse the reader. Rewrite or strike it out unless it really fits. Seriously.

Four: Write to your audience. “Our Monday Managers Roundtable is held the first day of every work week.” If you’re writing to a business audience that hasn’t grasped that Monday is the first day of the week, it’s time to contact HR. Of course, if you write down to your audience in this manner, HR may soon be contacting you.

Five: Watch your use of slang. The exceptions are in communications that are more relaxed, such as a reminder of the company picnic, or if you’re using dialog for a logical reason and that your readers will understand. Then it’s totally cool.

Six: Don’t fill your communications with fluff. Too many communicators believe that more is better, when the opposite is true. “The new lab manager is expected to be out of ICU in time for the company’s annual review. Review is a noun defined by Webster as….”

We live in busy times. Respect your readers and the amount of time they have to devote to your messages. That’s a good way to gain their respect for the time you invest in writing to them.

Seven: This is to me the most important of all and it’s a question. Do I really need to write this darn thing in the first place?

###

Writing Tip of the Week

Read It or Weep

The annual surround-sound holiday assault to the senses is in full swing, so I thought I’d offer a little respite with some humorous examples of what can happen when writers ignore the basic principle of reading their work one more time before hitting “print” or “send.” These are real examples from the real world of people who learned too late the meaning of read it or weep.

From the Medical Profession We Learn of a Variety of Surprising Causes of Death:

. Went to bed feeling well, but woke up dead

. Death caused by blow on the head with an ax. Contributory cause, another man’s wife

. Died suddenly, nothing serious

And a Number of Very Interesting Medical Comments

. The patient was advised not to go around exposing himself to other people

. I will be happy to go into her GI system; she seems ready and anxious

. The patient is a three a three-year-old who has been vomiting off and on for twelve years

. Sister Anna is a Catholic nun who is currently in between missionaries

. She has no rigors or shaking chills, but her husband states she was very hot in bed last night

Unless You Think Journalists and Editors are Exempt Consider These Headlines:

. Include your Children When Baking Cookies

. Dismemberment Killer Convicted: Thank God Jury Could Put Pieces Together

. Women With Loose Breasts, Find Self-Esteem

. Man Minus Ear Waives Hearing

. Astronaut Takes Blame for Gas in Spacecraft

Consider, Too, These Words of Wisdumb Pulled From a Few News Articles:

. Chief Clark hooked up a wench to a pickup truck, then hoisted the men to safety

. A purple lady’s bicycle was missing from Serendipity Lane recently

. We also have a problem with darkening toilet bowls, but the water tastes great

. The bride was wearing a gorgeous old lace gown that fell to the floor as she came down the aisle

. The ladies bathroom is manned at all times

. We note with regret that Mr. Vincent Avallone is recovering after a serious accident

From the Spiritual World:

. Nun Tells How Pope Touched Her: Spreads Seeds of Ecumenism Throughout South

. Miss Charlene Mason sang, “I Will Not Pass This Way Again,” giving obvious pleasure to the congregation

. During the service, the chorister aroused the audience

. Vineland Couple to Take on Missionary Position

. Reverend Holly was congratulated on being able to get his parish plastered.

Like they say, when it comes to good writing, the proof is in the proofing.

Phrases We Can Live Without: Moving forward

Quote of the Week: “The novelist can’t be a believer, because he must be a heartless observer.”

Charles McCarry

Recommended Reading: Careers for Your Characters – A Writer’s Guide to 101 Professions from Architect to Zookeeper by Raymond Obstfeld and Franz Neumann

Recommended Sites:

www.ssa-vs.org

Shameless Self Promotion

Conversations With Spirits of the Southwest by Dan Baldwin, Dwight and Rhonda Hull

Now Available for Ebook Pre-Orders. Paperback Available January 16, 2019

https://www.amazon.com/Conversations-Spirits-Southwest-Dan-Baldwin-book/dp/B07L5WXBJB/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1544293638&sr=1-1&keywords=conversations+with+spirits+of+the+southwest

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Effective Communications Tip of the Week

So, You Want to Be a Ghostwriter

I have written more than 60 books, but five out of six have someone else’s name on the cover. Oh, I usually get some form of writer’s credit, but usually in the Acknowledgements section printed upside down in 6 pt. Mandarin Chinese. But author credit isn’t why someone pursues ghostwriting projects – unless it’s to gain credit with other authors who need ghostwriters. Ghostwriters are in the business to make money or to gain the experience that will lead to that money. If you’re considering ghostwriting, here are a few tips I’ve picked up along the way.

Tip #1. You’re Not the Author’ You Only Write the Book.

Keep your ego out of the project. That goes for your desires to win the Golden Ghost Award for Best Acknowledgement, your personal opinions or cause du jour, or what you think your author really ought to say. It’s his (or her) book. Keep it that way.

Tip #2. KISS Your Author.

Keep It Simple, Stupid. Most books are written at the eighth grade level. Why? Because just about everybody in America has at least graduated from the eighth grade. Everybody gets the message (or at least can read the message) when you write at that level.

Tip #3. Make Sure the Price is Right.

What is the right price for a ghostwriting project? I’ll answer with another question.

How hungry are you?

The amount of writing, research, client hand-holding, and expenses will vary from project to project. Get a handle on as much of this as possible before quoting a price. Know how much you need to earn from a given job and start at a figure above that. Life as a ghostwriting is a life of negotiating. Have a rate or a fee in mind, but don’t hesitate to adjust according to the level of rumbling in your stomach.

Tip #3a. If you hear the phrase, “I’m pretty famous for my memos around here, heh-heh,” – double your fee.

Tip #4. Your Client Must Know He is Part of the Project

I had a potential client tell me, “Just go to the Internet and you can get everything you need.” My response was, “Well, then what do I need you for?” Fortunately, the potential client was a friend who took my response in the right frame of mind. The writer carries the heavier burden in terms of work, but the project must be a cooperative effort. It’s his book; he has to earn that name on the cover.

Tip #5. You Don’t Have to Believe What Your Client Believes.

But know where you have to draw the line. Provided you remember that you are the writer not the author, a Republican can ghostwrite for a Democrat. A Christian can write for a non-believer. A “My Country Right or Wrong” guy can ghostwrite for a “Peace at Any Price” guy. When you take on a ghostwriting project, you are hiring out. Once you accept the job, you can be loyal to your client without being loyal to his cause.

Tip #6. Understand that at Some Point Things are Going to Go South

Something inevitably comes up to extend the agreed on deadline, foul the research efforts, or get between you and that final payment. Provided the client doesn’t abuse the privilege, put up with as much as you can, finish the job, and earn something worth its weight in gold – a good referral. I have on rare occasions walked away from a job, but I did so in a way that maintained a level of respect, courtesy, and integrity. I have also finished and been fully paid by clients I will never work with again. One of your best ghostwriting resources is a mental file labeled I Will Never Do THAT Again.

Tip #7. Clients Should Pay as They Go.

As Dr. Laura said about promises of marriage made in the steamy back seat of a sedan on a lonely road, “Unless you have a ring and a date, you don’t have squat.” I think I got that quote fairly right – certainly the meaning. Your client must be invested in the project or it’s not in his mind a real project. Invest is the key word. Get an upfront payment and then stagger payments on a pay-as-we-go basis.

So, you want to be a ghostwriter. Go for it. Just follow a few basic business rules so that the experience isn’t a scary one.

(For a bit more on ghostwriting, check out www.danbaldwin.biz.)

Quote of the Week: “Most men make little use of their speech than to give evidence against their own understanding.” George Savile

Recommended Reading: The Ruin of the Roman Empire by James J.O’Donnell

Recommended Links:

www.ssa-vs.org

https://beelieveparanormal.wordpress.com/about

Shameless Self Promotion

My Western novel, Bock’s Canyon, is a Winner in the Best Book Awards 2017. My latest Western novel A Stalking Death is a Finalist in the New Mexico-Arizona Book Awards competition; my non-fiction work for writers and IP attorneys, How Find Me Lost Me – A Breach of Trust Told By The Psychic Who Didn’t See It Coming, earned a Finalist award in the Best Book Awards and the New Mexico-Arizona Book Awards competition. My short stories Diddy and Lurlene Hurlbutt’s Flatline earned the Commendation award in the Society of Southwestern Authors Writing Contest.

How Find Me Lost Me – A Betrayal of Trust Told By The Psychic Who Didn’t See It Coming

A Four Knights Press Production

© Dan Baldwin 2017

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

The Challenge of Coincidence

The writer must be extremely careful when employing coincidence in his work. Like a bad shell in the old .45, it can misfire or even backfire on you and do tremendous damage to whateverthehell it is that you are writing. Webster’s New Twentieth Century Dictionary and upper body weight-lifting tool defines coincidence as, “an accidental and remarkable occurrence of events, ideas, etc. at the same time in a way that sometimes suggests a causal relationship….” Perhaps the biggest abuse of coincidence is the “and then she woke up” ending of a story. In the hands of a master, this technique can work. Occurrence at Owl Creek Bridge by Ambrose Bierce and the short film by Robert Enrico show the power of the technique.

But few of us are Ambrose Bierce.

The ‘and then woke up” is a copout and an insult to the reader. One of the writer’s main tasks is to build and build and build toward a satisfying payoff for the audience. The reader’s frustration at such endings is beautifully stated by the character Lionel Twain in Neil Simon’s hilarious mystery writers send up Murder by Death.

“You've tricked and fooled your readers for years. You've tortured us with surprise endings that made no sense. You've introduced characters at the end that weren't in the book before! You've withheld clues and information that made it impossible for us to guess who did.”

The technique of suddenly introducing a pat ending is called Deus ex machina, which means “God in the machine.” Back in Plato’s days writers who wrote their characters into an ending that was impossible to escape would lower an actor onto the stage, an actor portraying one of the gods who would then sort out the mess on stage below. Plato didn’t much care for that style of writing and readers today don’t think much if it either. When the cavalry patrol shows up out of nowhere to save the settlers, when the Tyrannosaurus suddenly blunders into the building to save the kids from the Raptors, or when the flood or storm or forest fire brings the estranged lovers together at the last moment, the reader sighs, utters a few curse words, and wishes he’d bought the Ambrose Bierce book instead.

If you’ve written your characters into a corner in which the only exit is Deus ex machina, you have only written yourself into a literary failure.

I’m not saying to avoid using coincidence – not at all. But, I recommend using it early on and only to set up later and more powerful events. When prospector Cable Hogue is abandoned in the desert and eventually stumbles into a waterhole, that’s coincidence. But that event sets up the entire sequence of events that makes Sam Peckinpah’s The Ballad of Cable Hogue such an entertaining and moving film. Robert McKee in Story recommends limiting coincidental events to the first half of the story, novel or screenplay. That’s sound advice because the more a writer lowers the god down onto his stage, the more he lowers his credibility with his reader. And that’s a lowdown shame.

Quote of the Week: “Unkind remarks are like bullets. Once fired, being sorry don’t stop the damage.” Tom Keene from the movie The Sundown Trail

Recommended Reading: Novelist’s Essential Guide to Creating Plot by J. Madison Davis

Recommended Sites:

www.ssa-vs.org

https://youtu.be/B64beS8s-Dw

Shameless Self Promotion

Check out the new video on the award winning They Are Not Yet Lost:

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A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

The Challenge of Coincidence

But few of us are Ambrose Bierce.

If you’ve written your characters into a corner in which the only exit is Deus ex machina, you have only written yourself into a literary failure.

Quote of the Week: “Unkind remarks are like bullets. Once fired, being sorry don’t stop the damage.” Tom Keene from the movie The Sundown Trail

Recommended Reading: Novelist’s Essential Guide to Creating Plot by J. Madison Davis

Recommended Sites:

www.ssa-vs.org

https://youtu.be/B64beS8s-Dw

Shameless Self Promotion

Check out the new video on the award winning They Are Not Yet Lost:

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Keeping Dialog Clean

Fiction writers deal with dialog every day. Business writers sometimes find themselves faced with the challenge of writing dialog, especially those involved in corporate film/video/DVD production or presentations involving multiple speakers. I endured an example of the latter at a sales convention in New Orleans. Two soap product marketers spoke at the podium as if engaging in legitimate conversation. The fact that they were reading from note cards proved the lie to that attempt – as did the so-called dialog. Here’s an example.

FRED: Say, Rick, I guess you know that new improved Sudsy is now on the market.

RICK: Sudsy is new and improved?

FRED: Yes, Rick, new Sudsy is and improved.

RICK: And now on the market?

FRED: Yes, Rick, new and improved Sudsy is now on the market.

RICK: That is great, Fred. Is it a secret?

FRED: (laughs) Ha ha, Rick. Not if we tell these folks in the audience about it.

RICK: Audience!

FRED: Yes, Rick, audience. Right there. Ha ha.

RICK: Well, then, Fred, why don’t we tell them all about new improved Sudsy.

FRED: Say, Rick, that is a good idea. Let’s do tell them about new improved Sudsy.

If you think I’m exaggerating to make a point, you should make a point to attend a sales seminar in your area to see for yourself why the spirits of Shakespeare and Paddy Chayefsky weep for our generation.

I’m sure the advertising agency or PR firm copywriter was quite proud of his drivel and reflects fondly on that and other scripts even as he enjoys a life of well-deserved obscurity. The writer forgot to employ a few basic rules of dialog, rules that could have elevated his work above the scrapheap of misery it now inhabits. Nothing can ruin a bit of writing, fiction or non-fiction, like bad dialog. Here are a few suggestions to help your dialog snap, crackle and pop rather than fizzle, drizzle and plop.

Read what you have written aloud. There’s no better way to discover those I-can’t-believe-I-wrote-that-crap efforts than verbalizing your own work.

Each character must be unique. A reader (viewer/listener) should be able to identify who said what just by the character’s voice. You shouldn’t have to “Say, Rick” or “That’s right, Fred” your way through a work.

What you leave out is as important as what you put in. Dialog must sound authentic, but it cannot be authentic because people ramble, get off topic, mumble, meander and mince words. If the words don’t advance the story, excise – excise with extreme prejudice.

Snoop. Wherever you go you will hear people chattering away. That chatter is a gold mine of dialog opportunity. Listen and learn. Then apply the lesson.

Use dialect sparingly. Dialect wears thin on a reader very quickly. You can introduce the character with a bit of dialect to set the literary stage, but after that it’s safe to use standard English with the occasional dialect bit tossed in. Once you’ve established the character, trust your reader to make the connection.

Dialog should be interesting for the reader and fun for the writer. Follow the simple and basic guidelines and every literary effort from now on will be, like Sudsy, always new and improved.

Quote of the Week: “Dumbo got airorne with the help of a magic feather: you may feel the urge to grasp a passive verb or one of those nasty adverbs for the same reason. Just remember before you do that Dumbo didn’t need the feather; the magic was in him.” Stephen King.

Recommended Reading: JFK: The Book of the Film by Oliver Stone and Zachary Sklar

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/Sparky-King-Dan-Baldwin-ebook/dp/B00PA4J4UI

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© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Writing Upside Down

The best way to convey information in non-fiction writing is writing upside down, or as it is known in the world of journalism, the inverted pyramid. In this style the most important information is presented first with the supporting material following.

Abuses of this basic rule aren’t limited to journalism students on a “dig me! I’m a writer!” story, article or feature. Professionals who should know better often fall prey to the trap of attempting to be creative rather ant informative. For example, I need only refer to a recent national writer’s trade journal cover story on a certain writing style. (I omit the journal, the author and the topic intentionally.)

Paragraph number describes a pastoral scene. It’s a pleasant description, but there’s nothing in it about the subject – not a good hook to my mind.

Paragraph two is a single-sentence suggesting the field is an unnamed literary style.

Paragraph three continues with a description of the meadow, noting that certain plants represent certain literary styles.

Paragraph four continues with a description of the beauties of the field.

Paragraph five describes the field again.

Paragraph six – at last – gets to the subject.

Perhaps the reader was enticed enough to wade through five paragraphs to get to the beginning of the subject of the article. But I suspect many suffered from literary allergies in that field and sought relief in other pages.

The inverted pyramid style would have eliminated that wheezing-sneezing-headache-can’t-get-to-sleep-I’m-outta-here page turning.

Perhaps the problem for some writers is that the inverted pyramid begins with the conclusion. It’s a natural tendency to want to build your case before stating the conclusion. That’s fine in court, but not in non-fiction trade journal articles. There are a number of advantages to the inverted pyramid.

One – the reader knows immediately whether or not the article is of interest. He can keep reading or flip to the next article. (As opposed to flipping the bird when six paragraphs in he realizes the article isn’t what he thought.)

Two – Even if the reader is interrupted and stops reading, the writer’s main point has already been made.

Three – In the age of the Internet, this is the preferred method of sharing information. Attention spans are short and the writer has to hit hard and fast if he is to score. That’s the upside of writing upside down.

Quote of the Week: “Some painters transform the sun into a yellow spot, others transform a yellow spot into the sun.” Pablo Picasso

Recommended Reading: The Yankee Comandante – The Untold Story of Courage, Passion, and One American’s Fight to Liberate Cuba by Michael Sallah and Mitch Weis

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/s/ref=nb_sb_noss?url=node%3D154606011&field-keywords=dan+baldwin

Shameless Self Promotion

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A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Just Do the Work to Discover What Comes Next

I used to be terrified of beginning a major writing project – not because I lack talent or resolve, but because I didn’t know the answer to one of a writer’s most intimidating questions.

“What comes next?”

That’s why I was so committed to outlining early in my career; I had to know what was coming next so that I could write what’s coming next.

What an act of self-denial.

By plotting, planning and scheming the next paragraph, page, and chapter I robbed myself of the joy of discovery. All that planning also robbed my reader of that same adventure. If I could figure out what comes next, so could my reader. As Bradbury said, “No surprise for the writer, no surprise for the reader.”

Today, I admit that I experience a certain feeling of intimidation before writing a new project. That negative feeling disappears the second I punch in “The” or “A” or “Once upon a time.”

Something almost mystical happens as that first word slams down. The subconscious mind kicks into high gear and says, “Hang on. We’re going for a ride.”

Writers write. Many who claim to be writers are actually plotters or seminar attendees or are people who someday their way through life. Writers are professionals. They know that the secret to success is simple and challenging. Sit down. Pick up a pen or turn on the computer. And start plugging away. The Universe responds. Ideas, words, inspiration appear flashing like lightning through your subconscious to your fingers and out to your reader’s open and accepting mind.

What comes next then is the joy of discovery.

What a ride!

Quote of the Week: “People do not wish to appear foolish; to avoid the appearance of foolishness, they were willing actually to remain fools.” Alice Walker

Recommended Reading: Chasing the Demon – A Secret History of the Quest of the Sound Barrier, and the Band of American Aces Who Conquered It by Dan Hampton

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/s/ref=nb_sb_noss?url=node%3D154606011&field-keywords=dan+baldwin

Shameless Self Promotion

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A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Comedy Writing Setups

Overheard at a recent meeting of a famous organization:

“Hello, my name is Barney, and I’m an alcoholic.”

“Sir, this is a Girl Scout meeting.”

“Is it? Or is it that you girls can’t admit that you have a problem?”

One of the most effective ways to make a point is to use humor and one of the most effective humor devices is to take a common occurrence and give it a twist. These life events are called setups because they set up the audience for one thing while allowing the writer to apply the twist to get the laugh. Here are the most commonly used setups (with a few examples to emphasize the points).

Family aggression
Workplace aggression
Mistaken assumptions
Intrusions
Heartbreak
Moral/ethical conflicts
Sympathy for the disadvantaged
Physical mishaps
Something of Value
Failure to cope

The subjects aren’t particularly funny and in some cases they border on the tragic. But that’s all meat for the writer’s grinder.

Take for example number two – workplace aggression.

“Oh, you say you hate your job? Why didn’t you say so? There’s a support group for that. It’s called everybody, and they meet at the bar.”

Writers from before The Honeymooners to those who will follow Young Sheldon know that family aggression is a vast source of humor just waiting to be mined.

Mom: These breadsticks are old.

Dad: Well, you are what you eat.

Mom: Junior, give your father his helping of Miserable Bastard stew.

On the surface heartbreak doesn’t sound like a rich source of material, but in the right and twisted hands it’s a goldmine for the writer.

“I get the feeling when lesbians are looking at me, they’re thinking: ‘That’s why I’m not heterosexual.”

The disadvantaged no longer get a free pass when it comes to humor.

Man: Lady, don’t take this wrong, but you’re crazy.

BAG LADY: You sound just like the toaster!

Mistaken assumptions are automatically twisted, so it’s pretty easy for a twisted writer to come up with funny material. Take, for example, this bit from Southpark.

STAN: You guys, I’m getting that John Elway football helmet for Christmas.

CARTMAN: How do you know?

STAN: ‘Cause I looked in my parents’ closet last night.

CARTMAN: Yeah, well I sneaked around my mum’s closet too and saw what I’m getting. The Ultravibe Pleasure 2000.

STAN: What’s that?

CARTMAN: I don’t know, but it sounds pretty sweet.

The bottom line: sources of humor surround us. Life is a dance. Your job as a writer is to get out on the floor and do The Twist.

Quote of the Week: “There is no credit to being a comedian, when you have the whole Government working for you. All you have to do is report the facts. I don’t even have to exaggerate.” Will Rogers

Recommended Reading: The Dimwits Dictionary by Robert Fiske

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/s/ref=nb_sb_noss?url=node%3D154606011&field-keywords=dan+baldwin

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A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

All Novels and Short Story Collections Available in Ebook and Paperback from Amazon, B&N, D2D, and Other Major Distributors

Writing Tip of the Week

Proof Reading and the Lack Thereof

We Temporarily Interrupt this Bloggette to Announce:

Speaking with Spirits of the Old Southwest is a Finalist in the New Mexico-Arizona Book Awards Competition.

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We Now Return You to Our Regularly Scheduled Whatchamacallit

The Proof is in the Reading

As my first-readers and my editor know, I am not the best proofreader in the world. It’s as frightening as it is comforting to know that others share this challenge. For example, there is the writer who penned, “The next time I send a fool to get something, I’ll get it myself.” As a warning as to what can happen, here are a few real-world examples of words and phrases that escaped capture and turned on their authors.

The sailor was admired by his piers.

Our produce is low in fat – and good for your waste, too.

Not responsible for tiepografical erros.

Being unique is a special quality found in everyone.

If they ever take the emotion out of football, the stadiums will be full of no-shows.

This is the best film David Niven was in before he died.

Don’t lay the bricks so close apart. Put them farther together.

The problem of preserving chastity is as old as the human race.

We cannot fail to succeed.

We will be playing some pieces composed by Miles Davis prior to his death.

Thank God I’m still an atheist.

The way my boy burns up tires, you’d think that rubber grows on trees.

The Harvard doctors were not sure why saccharin makes rats sick but not humans, but they speculated the reason may simply be that rats are different from people.

The topic for tonight’s discussion is how to survive murder.

To Our Patrons – This week, the Saturday matinee will be held Tuesday instead of Thursday.

“The Invisible Man” is a must-see.

Men recommend more clubs for wives.

Stiff opposition expected to casketless funeral plan.

Carribean islands drift to left.

Queen Mary Having Bottom Scraped.

If I had been instilled in the right principles of birth control, I would not now be the mother of an unwed baby.

Proofreading is a much neglected and often regretted duty. Writers are advised to exercise some mirth control and seek professional help before giving birth to unintended chuckles.

Quote of the Week: “A man has to be Joe McCarthy to be called ruthless. All a woman has to do is put you on hold.” Marlo Thomas

Recommended Reading: The Indie Author Mindset by Adam Croft

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/s/ref=nb_sb_noss?url=node%3D154606011&field-keywords=dan+baldwin

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A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Random Thoughts on Writing into the Dark

And Now Something Completely Different

Speaking with Spirits of the Old Southwest is a Finalist in the New Mexico-Arizona Book Awards Competition.

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We Now Return to Our Regularly Scheduled Bloggette.

Random Thoughts on Writing into the Dark

Writing into the dark isn’t a formula for knocking out the next zombie, dystopian, monster, killer with a knife in the closet, or haunted house novel. Simply stated, it’s writing without an outline. That’s no real challenge for short story writers, but when faced with crafting an 85,000 word novel, many writers think an outline is essential. That’s only true if you actually need one.

Do you?

I’ve written novels using both methods and currently I am a passionate advocate of writing into the dark. For example, I was flicking through the channels one evening when I paused on an old Vincent Price horror film. His character said, “I was so angry this morning that I threw a cabbage at a cat!” Instantly I recognized that statement as a perfect first line in a novel. The next day I typed out that line and began writing – no outline, no characters, no setting, no genre – nothing. I didn’t even have the three key elements of a beginning as taught by my friend Harvey Stanbrough – character, setting, and a problem.

Trusting in the WITD process, I just followed that first sentence with another, knowing that those elements would develop. By the end of the first page the story was, like that cat, off and running. The opening evolved naturally. My hero was a cowhand looking for work who had paid a small sum to a Hispanic couple to spend the night. The cabbage was out in the open, so the room didn’t have a refrigerator – no electricity. This placed the story in the past. When he threw the cabbage at the cat he slipped and fell, knocking a jar of honey on the floor. The portly lady of the house arrived to investigate the commotion and promptly slipped on the honey, landing on the cowhand. The husband arrives to see his wife and the stranger covered with honey and rolling on the floor. He goes for his shotgun; my hero goes for the door – character, setting and problem.

The book is A Stalking Death and it earned a Finalist award from the New Mexico-Arizona Book Awards competition.

Why do I write into the dark?

I enjoy the mystery. As many WITD practitioners have said, “No surprise for the writer; no surprise for the reader.” The process is intimidating – walking the high-wire without a net – until you write down that first word. Then the process kicks in and the words, characters, plots and plot twists evolve naturally. I enjoy wondering (with the eventual reader) what the hell is going to happen next.

I enjoy entertaining myself. I’m a reader, always have been, always will be. I don’t write dystopian *zombie horror or romance because I don’t enjoy reading those genres. My goal is for others to enjoy the work, but if the sales reflect some other outcome, that’s okay. At least there’s one satisfied reader who enjoyed the book.

I enjoy the freedom. WITD frees the writer from the pre-conceived dictates of word count. A story doesn’t have to be 85,000 or 100,000 or 120,000 words. It can be precisely the word count needed to tell the story. The writer has the luxury of creating a work that is, in the words of Goldilocks, just right.

I enjoy the fun. I don’t buy into the myth that writing has to be a struggle. For me, it’s play. Every day that I go to work I get to make up stuff, to play with my imaginary friends, and to create new worlds for people to enjoy. In the words of my mom, “Wheeeeeeeeeeee!”

Bottom Line: There’s no right way or wrong way when the outline-or-not-to-outline choice arrives. Each technique works. I recommend that you experiment with each one and see which is the best fit for your personality and writing style. Whatever works for you – works for you.

Quote of the Week: “Start by doing what is necessary, then do what is possible, and suddenly you are doing the impossible.” St. Francis of Assisi

Recommended Reading: Writing into the Dark by Dean Wesley Smith

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/s/ref=nb_sb_noss?url=node%3D154606011&field-keywords=dan+baldwin

Y gwir erbyn y Byd

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

*Uh… I am writing a novella entitled Decker Dean and the Zombie Cheerleaders from Big Mamou, but that’s a spoof and not one of those flesh-dripping novels that have taken over the book racks.

Writing Tip of the Week

Random Thoughts on Outlining

And Now Something Completely Different

Shameless Self Promotion

Speaking with Spirits of the Old Southwest is a Finalist in the New Mexico-Arizona Book Awards Competiton.

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We Now Return to Our Regularly Scheduled Bloggette

Random Thoughts on Outlining

Some authors outline their work. Others do not. Currently I do not use an outline in creating my works. I’m enjoying a technique called “writing into the dark.” As Bradbury and Sturgeon put it, “No surprise for the writer – no surprise for the reader.” I’m not against outlining. It works for some authors and in many cases it’s an essential step. Here then are a few comments from someone who has written using both techniques.

The first step in outlining should be to put down in a single sentence what the work should be about. If your book could only be a single sentence, what would that sentence be? That statement is the spine of your work and it will affect (or should affect) every step forward. Some writers suggest developing the theme in a number of paragraphs so that the point is clear in your mind. To my mind, if you have to use several paragraphs to explain the theme, you do not yet have a theme. In those famous “25 Words or Less,” what are you trying to say?

Many authors develop character sketches before outlining. These are short biographies of principle characters, which may include physical descriptions, fears and phobias, likes and dislikes, motivations, character shaping events and people and so on. Some of these biographies are quite lengthy and are essentially short stories. A lot of the details in your character sketch will never be used in the book. Truly, much of it shouldn’t be used, but the information does shape how your character acts and reacts and therefore has real value. My preference is to let the characters define their own nature. I let them develop as the work progresses. To me they are more real if they evolve with the story rather than being created complete before the work begins. I’ll cycle back to clean up any contradictions or holes in character or plot after the first draft is complete.

How long is long enough? The answer is “whatever it takes.” When I outlined I put the main events in a few words on a three-by-five card (later a single paragraph on the computer). Other writers outline in great length. I think there is considerable danger in creating an extraordinarily long outline. At some point it’s inevitable that the outline will come to dominate the process. It’s like the egomaniacal student from the film The Paper Chase who came to believe his class notes were superior to the text they were studying. The process you use to write is important, but beware falling into the trap of letting the process ruin the product.

A related trap is to become married to the outline. When I used the technique, I would often find my characters taking me far, far away from that carefully drawn out literary map I was using. To me, that’s okay. If you get a better idea, use it. If the idea doesn’t pan out you can always return to the outline. If you stick to the outline religiously just because it’s the outline, you could deny yourself and your readers a fascinating journey.

Bottom Line: There’s no right way or wrong way when the to outline or not to outline choice arrives. Each technique works. I recommend that you experiment with each one and see which is the best fit for your personality and writing style. Whatever works for you – works for you.

Quote of the Week: “Intelligence is not to make no mistakes, but quickly to see how to make them good.” Bertolt Brecht

Recommended Reading: Sam Phillips – The Man Who Invented Rock ‘n’ Roll by Peter Guralnick

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/s/ref=nb_sb_noss?url=node%3D154606011&field-keywords=dan+baldwin

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A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Write What You Know.

(And You Know More than You Think)

Writers are told to “write what you know.” But what if you think your genre makes it impossible to know? Take heart; you know far more than you think.

You’re writing a Western, but you’ve never been in a confrontation in an 1870s saloon. If you’re writing a steamy romance about Scotland in the 1700s, how do you know how the duel in the Highlands went? Let’s say you’re writing science fiction. How the heck do you describe the bar fight between the Slugorthian and the Muggflanger down in the LSD bar?

Obviously, none of us know the ins and outs of confrontations in faraway places with strange sounding names. (Have you ever met a Slugorthian on LSD?) So how do we get around that literary blockade?

Transplant the information you have stored up in your life experience into your scene. For example, you’ve never been in a dangerous confrontation in the Crystal Palace Saloon in old Tombstone. But you have been to a board meeting. You have certainly been to a committee meeting. You’ve seen conflict in the club locker room, the Friday night card game, the break room at work, the golf course, the supermarket and any number of other places.

Use that experience to fuel the scene in your book, short story, screenplay or Internet post.

For example, think back to that committee meeting. The pushy chairman with his own agenda becomes the greedy cattle baron determined to take over the town. The yes men on the committee are his hired guns. That quiet guy from accounting becomes the alcoholic doctor trying to find some dignity before cashing in his chips. The attractive woman across the table is the school marm hoping to civilize an uncivilized town. Or, she could be the soiled dove with the heart of gold. The others members are the defenseless towns folk fearful and in need of a hero. You, well, of course, you’re John Wayne.

Take the events and conflict of that meeting or confrontation, transpose them to your work, expand and exaggerate where appropriate. “I call this meeting to order” becomes “All right, you bunch of sodbusters, this is how it’s gonna be.” You’ll be surprised at how accurate your scene becomes – because it’s real. It’s based on genuine human emotion and interaction. Readers will respond because your words reach them with the common language of emotion regardless of whether it’s spoken in cowboy drawl, Scottish brogue or Slugorthian syntax.

Plug in the details as needed. For example, the greedy cattle baron’s number one gunslinger no longer carries “a big gun.” He carries “a Colt Walker, a heavy weapon, but a comfortable fit in the big hands of Bad Bob.” Details are important. But you can dig up the details you need in books, online, in interviews, and through personal research.

The key to successful writing, however, is the true human emotion you put into your work.

But you already know that, don’t you.

Writing Tip of the Week

The Chicken or the Egg?

Which comes first, the chicken or the egg? That’s a question for people who need an excusefor not writing to ponder. But there’s a related question worth consideration. Which comes first, the writing or the inspiration?

Here’s my two cents. If you wait for inspiration, the writing will never come. My focus during my daily writing is to write something. I don’t hesitate. I just get in there and mix it up. Thinking about writing only gets in the way of the process. And it’s the process that is the key to success.

Confession time. I am incredibly intimidated about starting a new short story, novella or novel. Fear is the writer’s constant companion. You can’t shake it off. You have to deal with it. The only effective way to deal with it is to focus on technique. Write a noun. Add a verb. Mix up a subject and a predicate and see what happens. The second I type the first word of my new project all that intimidation fades away into nothingness. I’m in the process and all fears are wiped out. The end result may be good or bad or just okay, but there will be an end. Instead of worrying about the writing and getting nowhere, the writing gets done.

Want your writing to be inspired?

Then stop worrying about it and just start writing.

The inspiration you seek is in the process. It’s just waiting to be…uh, hatched.

Quote of the Week: “He has not learned the lesson of life who does not every day surmount a fear.” Ralph Waldo Emerson
Recommended Reading: Curious Customs – The Stories Behind 296 Popular American Rituals by Tad Tuleja

Recommended Viewing: The Ernie Kovacs Collection from The Shout Factory

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/s/ref=nb_sb_noss?url=node%3D154606011&field-keywords=dan+baldwin

Shameless Self Promotion

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

The Essential Role of Imperfection

I read of a New York writer who had an absolute rule of rewriting his work 24 times before sending it out for publication. His comment got me thinking and my first thought was “Why?”

What’s the magic of 24 rewrites? If every work requires exactly 24 complete revisions something else is going on here. And it’s not writing. Seriously, how much better is draft 24 than draft 23 or draft 17 or draft 12? Surely at some point the writer hit the point of diminishing returns. Perhaps he has a fear of completion or a fear of success. Maybe some creative writing teacher or misguided mentor told him that he must “suffer for your art.” I can think of few things involving more suffering than rewriting something more than twenty times.

Stephen Hawking wrote, “One of the basic rules of the universe is that nothing is perfect. Perfection simply doesn’t exist…. Without imperfection, neither you nor I would exist.”

Who am I to struggle against the laws of the universe? The way I see it, all that time the New York writer spent on drafts four through 24 would have been better invested in working on new projects.

Consider this: perfection is unattainable. Nobody gets it 100 percent right. Automatically you have to accept the fact – an absolute fact – that your work will be imperfect. It’s a matter of personal choice, but at that point you have to decide what level of imperfection you will accept. Is it worth the effort to invest months, a year or years to move a work from 95 percent to 98 percent?

For those of us earning a living by writing there is also the odds factor. The public is fickle and arbitrary and no one knows what book will take off like a rocket or flop like a cow paddy out in the north forty. It’s just basic math that you have significantly better odds at a success if you have four books out rather than one. It’s a numbers game and the numbers favor imperfection.

My works go through three drafts. The first is a rough draft. I just bang out the story or novel. The second draft is the crafting draft. I do this only to editorial direction. If my editor doesn’t screech about something, I leave it alone. The only “fixing” I do is to cover plot holes. For example, if the gunslinger villain Slade-duh is shot by a derringer hidden up Humble Sodbuster’s sleeve in chapter 20, I cycle back to make sure the reader knows about that little gun in a previous chapter. The third draft, if it comes to that, is basically a final grammar/spelling check. Then the work goes to publishing and I move on to the next project.

Again, my personal opinion, but I prefer to invest my time writing four books a year that are pretty damn good rather than spending that year trying to perfect a single something that can never be perfect. As with your financial future, when it’s decision time with your writing you can either invest or you can spend. Your call.

Quote of the Week: “Life is not always perfect. Like a road, it has many bends, ups and down, but that’s its beauty.” Amit Ray
Recommended Reading: Red Hot Internet Publicity by Penny C. Sansevieri

Recommended Viewing: The Hollow Crown (Shakespeare’s Richard II through Henry V)

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/s/ref=nb_sb_noss?url=node%3D154606011&field-keywords=dan+baldwin

Shameless Self Promotion

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

A Blueprint for Writing the Novel or the Screenplay

(with a surprise ending from Yoors Trooly)

Many authors and writing instructors write about blueprinting their work and the formula generally breaks down into nine steps: Back Story, Inciting Incident, Point of No Return, Pinch Point #1, Midpoint, Pinch Point #2, Black Moment, Climax, Resolution. Here’s how that worked out in my Western novel A Stalking Death.

Back story – This is everything leading up to where your novel or screenplay begins, which leads me to borrow some advice from Tony Soprano about backstory. Fuggeddaboudit. If you’ve written a backstory, throw it out. Begin at the beginning. In A Stalking Death any necessary backstory elements – and there were plenty – were revealed slowly and carefully throughout the work and in bits and pieces of dialog, description and character action.

Inciting Incident – My friend Harvey Stanbrough says a story should begin with three elements: a character, a setting and a problem. My hero’s problem in the first page of the novel was to escape the misdirected ire of a jealous husband. The unfortunate event leads the hero, Grey, to “get the hell out of Dodge” or in this case get the hell out of 19^th century Tucson.

Point of No Return – Desperately needing work, Grey hires on at a ranch in the southern Superstition Mountains owned by a woman named Belle. This action sets up all the action that follows. Events are inevitable from this moment on.

Pinch point #1 – A pinch point is a moment that holds together (pinches) the plot elements during what could be a sagging early-middle section of the piece. It’s a jump-starting action. In my case Belle is kidnapped by an insane rancher, Davis, who thinks she is his long-dead wife. Grey heads out to rescue her.

Midpoint – A major change is needed at the midpoint of the work. This keeps the plot and the characters moving along. The unexpected change keeps the reader intrigued. In A Stalking Death Grey is kidnapped by the Black Legion, a fearful group of soldiers of fortune dedicated to protecting a mysterious treasure in the Superstitions.

Pinch Point #2 – One of Davis’s hands, a black woman cook, is nearly killed by an Apache war party. She escapes and when rescued provides a clue to the location of Belle.

Black Moment – Grey leaves the legion and rescues Belle. When they stop to rest at the cabin of a friendly couple, they are attacked by Davis and his men.

Climax – Grey and Davis resolve the issue in a knife fight at the cabin. You can guess who wins.

Resolution – Duh! Grey and Belle get married and live happily ever after.

Surprise!

I didn’t follow the nine-point outline when writing A Stalking Death. I began with only one sentence that I picked up from an old AIP Vincent Price movie: “I was so angry this morning that I threw a cabbage at a cat.” That’s all I had to begin with – no plot, no setting, no character. It’s a process called Writing Into The Dark and it works for me. I never think about plot points, pinch points, midpoints or points of no return. I trust my subconscious mind to take care of all that. And it does.

My point? If you feel the need to outline your novel or screenplay, go ahead. The nine points above are an excellent guide. But consider this. Now that you have read those nine points they are embedded in your subconscious. The roadmap is already in place. Trust your gut and write on! Not only will you get to your ultimate destination, you will be amazed and delighted by the surprises you encounter along the way.

Quote of the Week: “You ain’t goin’ nowhere with that, son. You ought to go back to drivin’ a truck.”Grand Ole Opry booking agent Jim Denny to a young singer named Elvis Presley.

Recommended Reading: Great Writers on the Art of Fiction edited by James Daley

Recommended Viewing: An Age of Kings, a BBC 15-part mini-series. (If you think a pre-007 Sean Connery couldn’t do Shakespeare, you’d be wrong, very wrong.)

Recommended Sites:

www.ssa-vs.org

https://www.bing.com/shop?q=barnes+and+noble+books+and+Dan+Baldwin&FORM=SHOPPA&originIGUID=88DAA15B0FD344E48B03DC522ECCC6FD

Shameless Self Promotion

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

https://www.draft2digital.com/book/

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Oh, Poop!

Or, Where the Heck Did We Get That Phrase?

Poop, a reference to information, refers to the poop deck where the captain of the old sailing ships issued his commands. That’s where sailors got the poop.

A writer who has too many irons in the fire is in the same position as a blacksmith who puts so many irons in his forge (fire) that the level of heat never rises to the level required to work the metal – nothing gets finished.

A writer cranking out second-rate materials to pay the monthly bills may turn to writing pot-boilers – works to keep food in his cooking pot.

Schmaltz, currently applied to overly-sentimental writing, is a German and Yiddish word for rendered animal fat.

If your writing is bombastic, it is overstuffed – liked the cotton used to stuff quilted garments which was called bombast .

When an editor or client puts the kibosh on your article, the act is reminiscent of the Irish cie bas (pronounced ki-bosh), a black cap donned by English judges before announcing a verdict of death.

Writers often have to put on a dog and pony show to beef up a bit of less-than-substantial piece. The term comes from early circus days when a dog and pony show was a derisive term for a small circus lacking in large acts.

Scuttlebutt, gossip, refers to the water cask on a sailing ship. Sailors gathered for a drink would chat, complain, converse and spread the latest gossip.

A muckraker engages in the literary equivalent of the “man with the muck rake” from Pilgrim’s Progress, who was so busy raking manure that he never saw the halo above his head.

An editor for a news outlet who changes his position or waivers an issue waffles, which comes from the term “waff” – to move back and forth.

Like the spirit haunting the old house down the lane, a ghost writer is unseen, unrecognized and in some cases unpaid. Sigh….

If you’re strapped for cash (like some ghostwriters) you might have to tighten your belt due to the shrinking size of your stomach – strapped in, so to speak.

Slogan is derived from the Sots Gaelic sluag-ghairm, a fierce war cry. Upon hearing some of the ridiculous slogans in modern advertising (Love: It’s what makes a Subaru a Subaru) I have often uttered a war cry of disbelief.

Whitewash is a mix of lime, salt and water used as an inexpensive and fast means to cover up a surface. Read your Tom Sawyer. The application to a scandal is obvious.

The file in your computer or your filing cabinet gets its definition from the Latin filum, a thread. Back in the good old days papers were filed by threading them on a length of string.

Hype refers to a racehorse that has been doped up with a stimulant – something writers often have to do with a story.

When printing presses were converted from wood type to metal, the cast metal plates were called a cliché. Because the clichés were used again and again, the word has come to mean an overused word or phrase.

A hack was a horse for hire. Since we writers work for hire….

Writers who get something terribly wrong are said to have put your foot in it, an unpleasant experience. The “it” referred to, obviously, is… well, if you’ve ever marched in a parade behind the elephants you know what I mean.

Quote of the Week: “Egotist, n. A person of low taste, more interested in himself than in me.” From The Devil’s Dictionary by Ambrose Bierce

Recommended Reading: Rome Versus Carthage – The War at Sea by Christa Steinby

Recommended Sites:

www.ssa-vs.org

https://www.bing.com/shop?q=barnes+and+noble+books+and+Dan+Baldwin&FORM=SHOPPA&originIGUID=88DAA15B0FD344E48B03DC522ECCC6FD

Shameless Self Promotion

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

https://www.draft2digital.com/book/

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Available in Paperback and E-Book from Amazon, Barnes & Noble, and your favorite outlet.

Writing Tip of the Week

BettyPam – She’s Back. And She’s Bad!

Readers of this bloggette know that my nemesis is the one and only BettyPam – the young secretary who must approve, rewrite and in many cases write missives to be issued under her boss’s name. “That BettyPam, she writes all my stuff; She done made straight B’s in English almost all the way through high school.” Regardless of the skills of his advertising agency or PR firm, or his in-house marketing department, or the abilities of freelance talent, everything has to go through BettyPam. I do a lot of corporate ghostwriting and must on occasion do battle with this formidable opponent.

The conflict is as basic as it is unavoidable. The writer wants to get the appropriate message to the appropriate audience in the most efficient and effective manner. BettyPam wants the boss to look good. Some of you readers are (or will) find yourselves being maneuvered into BettyPam territory. Here are a few BettyPam-isms to avoid. (References here are primarily for formal or external written material and not for the more informal jocularity found in some house organs.)

. Except for the initial identification, do not use first names or Mr. or Miss or Mrs. in subsequent references in the document. I recently had a near-row with a corporate client, Mr. Pricklybastard Smith, who demanded the use of his first name and the Mr. designation throughout the article I had written for him. I finally convinced him that the news organization he targeted would immediately toss the article in the round file because it would not be in proper form.

. Put the most important fact at the head of the news release, article, story, e-mail or blog. Don’t build up to the key point because you’ll lose your reader long before he can wade through your copy to get to it. That’s especially true when the reader feels that reading the boss-as-buddy copy is mentally akin to swimming in molasses.

. Use standard Times Roman or Courier type face in 12 point type and stick to basic manuscript style. Do not use multiple fonts, various type sizes, boxalls or dingbats. All of that make-work will have to be undone by the craftsmen who publish the article. The harder you make working with your writing, the more likely it will never see publication. Avoid making the manuscript “cute.”

. Never assume that the reader knows what you know. Naturally, everyone in the organization knows the function of the firm’s biodegradable steel-toed frammerjammers, but if the reader doesn’t, be sure to explain what the darn thing is before proceeding to proclaim its virtues.

. More is not automatically better. Printed space and air time is limited as is the patience of online readers. If something doesn’t really belong in the article, leave it out.

. Don’t use “golly gee” writing style. I get to review/rewrite BettyPam’s copy sometimes. One news article that crossed my desk initiated a serious round of gag reflexes. “Bob, he’s a great boss and everyone here thinks so, says we’re putting some new asphalt on our parking lot. That will make our valued customers more happy.” If you think I’m making that up, you haven’t met BettyPam. Keep the copy straightforward, factual and without the golly gosh.

. Lastly, if you, the writer, have to deal with your own BettyPam, do not get into an argument over style with her. She made straight B’s in English almost all the way through high school after all. Just politely let the boss know that if the material goes in as written or revised by the little darlin,’ it will never see the light of day.

That usually makes them see the light.

Quote of the Week: “He that wrestles with us strengthens our nerves and sharpens our skill. Our antagonist is our helper.” Edmund Burke

Recommended Reading: Lawrence Block’s Writing the Novel from Plot to Print to Pixel

Recommended Sites:

www.ssa-vs.org

https://www.bing.com/shop?q=barnes+and+noble+books+and+Dan+Baldwin&FORM=SHOPPA&originIGUID=88DAA15B0FD344E48B03DC522ECCC6FD

Shameless Self Promotion

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

https://www.draft2digital.com/book/

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Thoughts on This and That – Part Two

Words do mean thing and the choice between the best word and an okay word is often the difference between writing what you mean and writing something kinda’ sorta’ probably like what you mean. It’s the difference between your reader thinking, “All right!” or thinking, “Say, what?”

Engine vs. Motor - An engine is a device using a form of energy to create mechanical energy. A motor is a type of engine - in most cases a reference to the internal combustion engine.

Client vs. Customer - often used interchangeably. But (only a general guideline here), customers are usually purchasers of goods or services from such businesses as shop, restaurant, movie theater, book store and so on. A client generally is someone engaging someone else or some firm for a professional service, such as an attorney or an architect.

Concussion vs. Contusion - A concussion is the result of an action causing impairment of an organ. A blow to the head can cause a concussion which impairs brain function. A contusion is a bruise, but one in which the skin is not broken.

Rating vs. Share – A television rating refers to the percentage of sets tuned in to a specific program. A share is the percentage of sets tuned into that program from among all sets turned on at that time. Check out the film Network to see the limits of what networks will do to improve their ratings and shares.

College vs. University - A college is a postsecondary educational institution offering a Bachelor of Arts or Bachelor of Science degree. An educational institution at the highest levels and may include several colleges. Universities offer the BA, BS degrees and in addition Master’s and Johnso… sorry… Master’s and Doctor’s degrees.

Seminar vs. Workshop – A seminar is a gathering for further education. A workshop is a more intensive, hands-on gathering. “We learned a lot listening to the presentations at the seminar, but we really got the most benefit from the writing challenges in the workshop that followed.”

PETA vs. PETA – People for the Ethical Treatment of Animals or the less ferocious, but equally dedicated People Eating Tasty Animals. Only you know where you stand. And whether or not you’re licking your lips.

Body vs. Cadaver – Body refers to the physical human whether alive or dead. A cadaver is the body of a deceased person on whom an autopsy is performed. Think Stephen King – “She has a great body; she keeps it in the freezer at home.”

Tragedy vs. Melodrama – A tragedy is a literary composition which leads to an unhappy ending. Melodrama performs the same function, but with far more exaggerated character traits, stereotypes, and sometimes outrageous plot devices. Thinks King Lear vs. those Mexican soap operas you watch when you think nobody is looking.

Dough vs. Batter – Dough is thick enough to manipulate by hand, such as kneading or rolling or squishing between your fingers. Batter is more of a liquid and must be poured. Note: when you hear the term “batter up,” the reference is not to cooking – unless he’s on a streak. “The batter is really hot today.”

Plaintiff vs. Defendant – The plaintiff issues the lawsuit or complaint against the defendant who must defend his position in court.
Step vs. Stoop – A step is a foothold for climbing, such as rungs in a ladder or the levels in a staircase. Stoop refers to a small porch in front of a dwelling. The stoop is usually approached by a series of steps.

Yes, words really do mean things. So, don’t stoop to the lower standard of choosing the first word that comes to mind, but instead step up to find the right word.

Quote of the Week: “One must never make a show of false emotion to one’s men. The ordinary soldier has a surprisingly good nose for what is true and what is false.” Erwin Rommel

Recommended Reading: The Only Grammar Book You’ll Ever Need by Susan Thurman

Recommended Sites:

www.ssa-vs.org

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Shameless Self Promotion

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Thoughts on This and That

Choosing the right word can mean the difference between effective communication and confusion. Words do mean things. To steal a line from Mark Twain, the right word is the difference between lightning bug and lightning.

Peter Principle vs. Murphy’s Law - Lawrence J. Peter wrote that in every organization every position eventually is occupied by someone incompetent to handle that position. E. A. Murphy, Jr. stated that if something can go wrong, it will go wrong.

Envy vs. Jealousy – Envy is the desire to possess something belonging to another. Jealousy is the resentment developing from the belief that a rival has influence over someone or some event.

Task vs. Chore – a task is work, usually challenging. A chore is an activity performed as part of a daily or regular routine, such as sweeping the floor, washing the family car, or trying to convince your editor that your novel really needs that 5,000 word flashback.

Paperback vs. Softbound - Paperback books are exactly that – books bound with paper covers. Softbound books are bound with less flexible covers such as cloth, leather or vinyl.

Profession vs. Occupation – A profession is work that requires an advanced knowledge or experience, such as an attorney. An occupation is a job.

Tofu vs. Bean Curd – Two terms for the same thing – a bland food coagulated from an extract of soybeans. Tofu comes from the Sino-Japanese words to, which means bean, and fu, which means rot. (I couldn’t have said it better myself.)

Zenith vs. Nadir - The zenith is a point directly overhead in the sky and is often used to refer to some high point. For example, the Roman Empire reached its zenith about 30 seconds before the Vandals sacked Rome. Nadir refers to a point directly opposite of the zenith – like 30 seconds after the Vandals sacked Rome.

Football vs. Soccer – Please….

Homicide vs. Murder – Homicide refers to the killing of one person by another. The term does not automatically refer to the commission of a crime. For example, a law enforcement officer serving a warrant who has to kill in self-defense has committed homicide, but has not committed a crime. Murder is a criminal act taking the life of another. Manslaughter is taking the life of another, but without malice aforethought.

Boat vs. Ship – A boat is a small, open vessel for traveling over water. A ship is a much larger craft and is used for traveling in deep water. Think in terms of a motorboat vs. the Queen Mary.

Espresso vs. Cappuccino - Espresso is a drink prepared on a special machine that forces hot steam under pressure through finely ground coffee beans. Cappuccino is espresso with foamy steamed milk. Note: Espresso is spelled with an S and not an X.

Depressions vs. Recession - A depression is a prolonged period of economic decline, such as the Great Depression of the 1930s. A recession is a temporary economic decline – unless you write for a politician in the party currently out of power. In that case a recession becomes “the worst economy since….”

Stock vs. Bond - A stock (short for stock certificate) is a written document proving investment of an organization. “Bevis owns 100 shares of stock in Butthead Co.” A bond is an interest-bearing certificate issued by a government or business, which promises to pay a specific amount of money on a specified date.

Cement vs. Concrete - Concrete is formed by mixing water, sand, and gavel with cement. Cement is a powered material composed of burned lime and clay.

Assault vs. Battery - Assault is a threat to do physical harm to another person when the aggressor in the confrontation appears to have the capability to do the dirty deed. “Senator, if you don’t vote for the consumer protection bill, I’m gonna’ kick you in the butt!” No physical contact is made. Battery occurs when someone uses unjustified force by making physical contact with another person.

Prediction vs. Prognosis - A prediction is someone’s stated belief about a future event. Prognosis refers to the predicted course of a disease. “Once we remove that boot from your butt, Senator, the prognosis is good.”

Quote of the Week: “Rudeness is the weak man’s imitation of strength.” Eric Hoffer

Recommended Reading: Up the Organization by Robert Townsend

Recommended Sites:

www.ssa-vs.org

Shameless Self Promotion

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Thoughts on Book Signings

I am in the middle of a summer-long series of book signings for Speaking With Spirits of the Old Southwest. Many of you will publish books and will someday find yourself sitting at a small desk in a large book store watching with a hopeful look in your eyes as people walk by and whisper, “I’ll pick this up on my way out” before disappearing forever from your life. I thought I’d share a few random thoughts on the process.

Bring Extra Books. This is obvious if your signing is at a local mom ‘n pop store. Chain stores prefer to order directly from the publisher or their distributor. Your books should be at the local outlet when you arrive. Should – interesting word that. On a couple of occasions I have arrived at a chain outlet to hear the manager say, “I’m sorry, but your books haven’t come in.” Having a supply of your own books in the trunk of your car can mean the difference between a lost opportunity or a successful signing. In those situations, we sold my books and split the profits (60% author/40% store) less my cost of the books.

Engage the Customers. Learn a lesson from Starship Captain Jon Luc Picard from Star Trek and, “Engage.” Don’t just sit at your table and watch people pass by. Make eye contact. Say “hello” or “May I tell you about my book?” Recently I saw a young woman examining a shelf of books near my table. I smiled and said, “I have the most fascinating book in the store here.” She stepped over and after I told her about the book, she bought it. That never would have happened had I not made the effort to make contact.

Never disengage. I have seen authors at booksignings ignore the customers (and potential sales) by reading a book or magazine while people walked by. Without engagement, they’ll just keep on walking.

Bring a “Baby Catcher.” My dad loved little kids. He always carried an old-fashioned pocket watch, which he called his “baby catcher.” He would hold the watch by the chain, spin the watch and the children would always run over to watch the show. Savvy book marketers do the same thing at book signings. Bring something in addition to your book to attract attention. When promoting our paranormal book my friends Dwight and Rhonda Hull put those tiny marshmellows in small ziplock plastic bags. They place these in a crystal candy bowl and put up a sign reading “Ghost Poop.” It’s a great attractor and a great lead-in to discussing the book. Don’t laugh at such silliness. If you ever attend a major trade show you will see billion dollar corporations employing exactly the same technique.

Dress for the Venue. The authors at the book signing I attended this past weekend were dressed in everything from shorts and a polo shirt and sandals to people wearing business suits. I usually wear my cowboy boots, my “Sunday go to meeting” jeans, a dress shirt and my cowboy hat. That’s the image on the author’s page in my books. If speaking to a business group I might add a sports jacket. When planning your wardrobe consider two factors: your image and the fact that you’ll be sitting in an uncomfortable chair for three to four hours.

Develop a Positive Attitude. Ninety-nine percent of the people in the store have not come to buy your book. Ninety-nine percent of those people will never buy your book. You will be ignored by almost everyone who passes you by; some will purposely look away just so they don’t make eye contact. That’s all right. It’s part of the game. Be happy with the books you sell. Be equally happy with the contacts you make, the business cards you hand out, and the people you meet.

Be Gracious to Your Host. Thank the owner or manager in charge. These people can help or hinder sales long after the signing is over. Saying how much you appreciate their efforts is good business. It’s also a matter of basic courtesy.

Quote of the Week: “There is no such things as ‘soft sell’ or ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.’” Charles Brower

Recommended Reading: The Devil’s Chessboard – Allen Dulles, the CIA, and the Rise of America’s Secret Government by David Talbot

Recommended Links:

www.ssa-vs.org

Shameless Self Promotion

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

A Four Knights Press Production

© Dan Baldwin 2018

This blogette may be shared provided there is no charge associated and that the source is credited.

This was a terrific interview on writing. Check it out at these links:

Writing Tip of the Week

Misplaced Modifiers or How Did the Elephant Get In Those Pajamas

Readers of this blogette know that I am fond of quoting Groucho Marx’s infamous statement, “Last night I shot an elephant in my pajamas. How he got in my pajamas I’ll never know.”

That’s an example of a misplaced modifier – a word, phrase or clause improperly separated from the word it is supposed to modify. The misplacement causes confusion and in too many cases unintended laughter from the reader. For example, did the writer of the following sentence really mean that the subject of this news report was having intimate relations with… well, you make up your own mind about what the sentence means.

“April Dawn Peters… was arrested at 10:30 p.m., and charged with aggravated assault after she allegedly hit a man on his head at least five times with a hammer that she was having sex with.”

Sexual identity seems to be a common problem with some writers, For example:

“One of three sisters, Hilda’s father was a butcher who ran four shops in Oldham."

We live in a rather sexually free world, but, really, there must be limits.

“Princess Beatrice… was photographed running in the surf on the island of St Barts with her American boyfriend Dave Clark dressed in a blue bikini last month."

Take a gander at these scribblings and I suspect you’ll agree with me that the words on paper don’t really match the thoughts in the writer’s head.

Used widely since the 1970s, environmentalists now estimate between 500 billion to a trillion (paper) bags are produced annually worldwide."

“An hour later a chubby man in a wrinkled suit with pasty skin walked in.”

“A Swiss farmer has discovered a huge trove of ancient Roman coins in his cherry orchard. Weighing around 33lb, he discovered the coins after spotting something shimmering in a molehill."

“You are welcome to visit the cemetery where famous Russian composers, artists, and writers are buried daily, except on Thursdays.”

"Historians have been kept guessing over claims [that] Dr James Barry, Inspector General of Military Hospitals, was in fact a woman for more than 140 years."

"After being busted on drug charges in Los Angeles last month, a federal judge will decide on Friday whether to rescind his probation and send the rapper back to prison."

“(The) Bank worker tried to film naked women as they lay in tanning booths on his mobile phone."

Marmite is a British food spread. It must be pretty good because:

“For many people eating spoonfuls of Marmite every day would be their worst nightmare, but for St John Skelton it’s his dream job. . . . Despite being loathed by millions across the world, St John can’t get enough of the stuff and eats it almost every day."

“Her only full-time paid employee is a pleasant young woman with a nose ring named Rebecca, who sits at the front desk.”

“She handed out brownies to children wrapped in Tupperware.”
Misplaced modifiers are remarkably easy to write and just as easy to miss during proof reading. A savvy writer will be on the watch for these sneaky devils; the danger in misplaced modifiers is that they can lead to misplaced readers.

Quote of the Week: “The holy passion of Friendship is of so sweet and steady and loyal and enduring a nature that it will last through a whole lifetime, if not asked to lend money.” Mark Twain

Recommended Reading: The Mutes by Micah Hackler

Recommended Links:

www.ssa-vs.org

Shameless Self Promotion

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

A Four Knights Press Production

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Guest Blogger – Harvey Stanbrough

I’ve always believed in the “paying it forward” concept and a recent commentary on the subject by my friend Harvey Stanbrough touched directly on the topic. With his permission, I’m passing along his thoughts… which should give you some thoughts about paying it forward in your own life.

Guest Blog

How I Conduct a Copyedit

by Harvey Stanbrough

I’ve always liked the concept of “paying it forward.” I’ve also always liked the concept of delivering more than is expected of me.

In a copyedit, the writer is paying the copyeditor to check for

punctuation, spelling and wrong-word usage;
grammar and syntax, including obviously accidental shifts in verb tense;
redundant narrative;
consistency in hyphenation, numerals, fonts, and capitalization;
consistency in character names, clothing, scene details, etc.;
pacing and flow; and
anything else that might confuse or otherwise interrupt the reader.

That’s what a copyeditor does. That’s what the writer is paying him to do. But I’m also a writing instructor and a successful professional writer. So I kind’a stretch things a bit.

When writers hire me to copyedit their work, I most often copyedit a few pages. If they’ve grounded the reader in the setting in every opening, if they’ve included adequate sensory detail through the opinions of the POV character, and if they’ve provided good character descriptions when a character is first introduced, I do pretty much a straight copyedit.

But if they’re lacking any of those elements (or a few others) and I think I can help, I toss in a little instruction via embedded comments.

Then I email them those first few pages and ask, “Would you like me to continue with the instruction (no extra charge), or should I do just a straight copyedit?” You’d probably be surprised at the number of writers who write back and say I should continue with a straight copyedit. Of course, I’m happy to do that. Frankly, it’s a lot less work for me.

But every now and then one writes back with something like “Yes, please. I’d prefer the instruction as well.” I’m ecstatic to have found a writer who’s hungry to learn. And of course, I’m happy to provide the instruction, even though it does take up more time.

Why?

Because that and these silly blogs are about the only ways I really have of paying it forward. Passing along what I know.

And sure, there’s a “feel good” ego-feed aspect to it too, but that’s an abstract concept. It’s nice in the moment, but otherwise it doesn’t really matter.

On the other hand, increased sales for a writer whose work is much improved is about as concrete as it gets.

And all in all, that’s a pretty good legacy.

Harvey’s latest novel is D.R.E.A.D.

Contact: http://harveystanbrough.com/

Quote of the Week: “Those who give cheerfully give twice—once to others, once to themselves.” Anonymous

Recommended Reading: Essential Teachings by His Holiness the Dalai Lama

Recommended Links:

www.ssa-vs.org

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Shameless Self Promotion

A Four Knights Press Production

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Writing Tip of the Week

X-Rated and Sent Home

I recently endeavored to persevere through one of my annual “This might sting a bit” visits with my GP, Dr. Clarice Vendetta and her All Nurse Review. While biting my lip in anticipation of hearing the word “cough,” I had time to examine some of the notes she and her fellow graduates of Torquemada Tech had made during the previuos week. I was amazed, amused and amply astounded by the medicinal mayhem scribbled on their charts. Writers: perhaps it’s time to consider a consultation with your own physician to help him or her heal thy self-imposed literary nonsense.

Here for reference are a few examples of what to look for.

Patient stated that if she would lie down, within 2-3 minutes something would come across her

abdomen and knock her up.

She stated that she had been constipated for most of her life until she got a divorce.

The patient has been depressed ever since she began seeing me.

The patient was advised to not go around exposing himself to other people.

Pain in his ear with inability to breathe through his ear.

The patient states that there is a burning pain in his penis which goes to his feet.

The patient left the hospital feeling much better except for her original complaints.

On the second day the knee was better, and on the third day it disappeared.

The patient is tearful and crying constantly. She also appears to be depressed.

She is numb from her toes down.

Examination of the genitalia reveals that he is circus sized.

Patient was alert and non-responsive.

The patient refused autopsy.

Patient has chest pain if she lies on her left side for over a year.

The patient has no previous history of suicides.

The patient does not smoke or drink alcohol.

Both breasts are equal and reactive to light and accommodation.

Discharge status: alive but without my permission.

Patient had waffles for breakfast and anorexia for lunch.

While in ER, she was examined, X-rated, and sent home.

I will be happy to go into her GI system; she seems ready and anxious.

Patient was released to outpatient department without dressing.

The pelvic exam will be one later on the floor.

The lab test indicated abnormal lover function.

She has no rigors or shaking chills, but her husband states she was very hot in bed last night.

The quotes are real. I could continue with the list, but if I’m to sit at this desk any longer I’d have to go inflate my donut. Until next time, stay tuned.

Quote of the Week: There’s a hell of a distance between wisecracking and wit. Wit has truth in it; wisecracking is simply calisthenics with words.” Dorothy Parker

Recommended Reading: Duel – Alexander Hamilton, Aaron Burr and the Future of America by Thomas Fleming

Recommended Links:

www.ssa-vs.org

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Shameless Self Promotion

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Writing Tip of the Week

Grammar, What Big Griefs You Have!

Sentence Intrruptus – I was “corrected” by a young editor for interrupting a perfectly good, nicely flowing sentence with additional information separated by a couple of commas. “The client, accompanied by his attorney, approached the district attorney.” As I explained, with trepidation over the possibility of ticking off the editor and losing valuable income, the sentence was perfectly fine. A sentence interrupter, yes, that’s what they are called, is something that could be removed from a sentence without affecting the meaning of that sentence. It is perfectly okay, provided the need is justified, to drop in a sentence interrupter if it makes the passage clearer for the reader. Sentence interrupters are often preceded by accompanied by, in addition to, together with, or along with.

Speaking of writing speaking, we commonly read quotations or dialog broken in half by a tag. For example: “I don’t like to break a quote in half,” Dan wrote. “It breaks the flow for no reason.” It’s better, to me at least, to keep the flow going by placing the tag at the beginning or the end of the entire quote. Breaking it up takes the reader out of the moment and that’s the last thing a writer wants to do.

Hello Muddah, hello Fadduh.
Here I am at Camp Granada.
Camp is very entertaining.
And they say we'll have some fun if it stops raining.

Those of us young enough to remember Allan Sherman’s novelty hit, A Letter from Camp, should recognize the proper capitalization of Muddah and Faddah. When writing about parents using a proper name, the titles are capitalized. If the usage is preceded by a personal pronoun (my mother or an aunt) use lower case.

Should a comma be used before the next to last item in a series or is it okay to skip that last comma, you ask?

Chef is preparing steak, baked potatoes, and a salad.

Chef is preparing steak, baked potatoes and a salad.

Typical of the English language, each is correct. It’s up to the writer, provided the writer is consistent in use. My personal preference is to use serial commas: Chef is preparing steak, baked potatoes, and a salad.

Continuous Interruptus – Does an open faucet pour out water in a continuous flow or a continual flow? That depends. If the flow is a drip-drip-drip the flow is continual – ongoing, but interrupted at intervals. If the flow never stops it is a continuous flow.

Junk the Jargon. I know you have read, and some of you may have written something for the old annual report that reads like this:

“Our organization proactively leverages synergy across all technology platforms to enhance value-added logistics toward greater empowerment of consumer delight in an environment of transformational change promoting front-end functionalities to foster positioning of core competencies to collaboratively scale impactful platforms.”

Stop it! Don’t do that anymore. You know better. And shame on you. If the message can’t be written in plain English, there is not message to begin with. (Of course, sometimes that’s the point. We ain’t doin’ nothin’ therefore we jargon). A lot of writers get away with this trash, but I bet they don’t sleep well at night.

Quote of the Week: That’s not a lie; it’s a terminological inexactitude.” Alexander Haig

Recommended Reading: Psy War on Cuba by Jon Elliston

Recommended Links:

www.ssa-vs.org

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

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Writing Tip of the Week

You Can’t Quote Me on That,

But You Might Find What These Guys Said Handy Some Day

“Show me a sane man and I will cure him for you.” Carl Jung

“If there’s a 50-50 chance that something can go wrong, then nine times out of ten it will.” Paul Harvey

“Basic research is when I’m doing what I don’t know what I’m doing.” Wernher von Braun

“I like a view, but I like to sit with my back turned to it.” Alice B. Toklas

“The best cure for insomnia is to get a lot of sleep.” W.C. Fields

“There must be more to life than having everything.” Maurice Sendak

‘”I love mankind—it’s people I can’t stand.” Linus van Pelt

“I cannot speak well enough to be unintelligible.” Northanger Abbey

“Anonymity is my claim to fame. “Fred Stoller

“Life is full of misery, loneliness, and suffering—and it’s all over much too soon.” Woody Allen

“I’m an atheist and I thank God for it.” George Bernard Shaw

“Few thinks are harder to put up with than the annoyance of a good example.” Mark Twain

“I hate intolerant people.” Gloria Steinem

“If you want to be true to life, start lying about it.” John Fowles

“I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal.” Jane Austen

“I am often wrong, but never in doubt.” Ivy Baker Priest

“I have a terrible memory; I never forget a thing.” Edith Konecky

“It’s difficult to keep quiet if you have nothing to say.” Malcolm Margolin

“How is it possible to have a civil war?” George Carlin

“I had to give up masochism—I was enjoying it too much.” Mel Calman

“Be obscure clearly.” E.B. White

“The book written against fame and learning has the author’s name on the title page.” Ralph Waldo Emerson

“I love being a writer. What I hate is the paperwork.” Peter de Vries

“I was going to buy a copy of The Power of Positive Thinking, and then I thought. “What the hell good would that do?” Ronnie Shakes

Quote of the Week: “The notes I handle no better than many pianists. But the pauses between the notes—ah, that is where the art resides.” Artur Schnabel

Recommended Reading: Noble’s Book of Writing Blunders by William Noble

Recommended Links:

www.ssa-vs.org

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Shameless Self Promotion

A Four Knights Press Production

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Writing Tip of the Week

Beating The Cook with a Round Bottom -

A Note For Copywriters and the People Who Hire Them

First a Little Celebrating

Speaking With Spirits of the Old Southwest premiered as a #1 New Release on Amazon Prime last week. Thanks, folks!

And now back to our previously scheduled program:

Read It or Weep

It’s a “We need it yesterday” world in advertising and there is a tendency for writers to knock out something fast and hand it off (shift blame) to a supervisor for an okay on production. Too often writers and supervisors are in too big a hurry to pause a re-read the copy only to ferret out those unexpected meanings that can creep into hastily written copy. For example:

Semi-Annual Christmas Sale

The Superstore – unequaled in size, unmatched in variety, unrivaled inconvenience.

Copy promoting an auto repair shop: Try Us Once, You’ll Never Go Anywhere Again.

Get Rid of Aunts: Zap does the job in 24 hours.

Open Seven Days a Week and Weekends.

Sign on a restaurant wall: Our Best Is None Too Good

Wanted: Man to take care of cow that does not smoke or drink.

No matter what your topcoat is made of, this miracle spray will make it really repellent.

Dog For Sale: Eats Anything and is Fond of Children.

Wanted: Unmarried girls to pick fresh fruit and produce at night.

Sign at a used car lot: Why go elsewhere to be cheated? Come here first!

Sign at an auto repair shop: Best Place in Town to Take a Leak

Tired of Cleaning Yourself? Let Me Do It.

Mixing bowl set designed to please a cook with round bottom for efficient beating.

Our motto is to give our customers the lowest possible prices and workmanship.

Great Dames for Sale

Trespassers Will Be Violated

Swim in the lovely pool while you drink it all in.

Don’t Kill Your Wife. Let Our Washing Machines Do The Dirty Work.

And my personal favorite call for response is…

Illiterate? Write today for free help.

Quote of the Week: “When I write an ad, I don’t want you to tell me that you find it ‘creative,’ I want you to find it so persuasive that you buy the product – or buy it more often.” David Ogilvy 1-855-

Recommended Reading: Dallas ’63 by Peter Dale Scott

Recommended Links:

www.ssa-vs.org

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO

Shameless Self Promotion

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This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Let Barking Dogs Lie

“That damned reviewer hated my novel!”

“The boss hated my e-mail!”

“I got an F on my essay!”

“They rejected my short story!”

“They panned my poem!”

Regardless of what you write, you will receive criticism. Regardless of the audience – readers, viewers, listeners, co-workers – somebody’s going to come down hard on all your hard work.

When hit with criticism writers fall into one of two groups

Writers in one group willingly hand over control of their future in writing to strangers. They bow down and channel future writing into the directions given, often demanded, by their critics.

A writer in group two ignores criticism and refuses to allow his creativity, his direction and his career to be dominated by others. He instead gets on with the business at hand – writing the next thing.

I recommend joining the second group. You can adopt three reactions to help get past the inevitable “Oh, no, they don’t like my stuff I’m not worthy I feel sick” moments.

One: Don’t react to a gut punch with a gut reaction. Control your emotions and the urge to strike back. You have better uses for your time.

Two: Don’t take it personally. This is especially true if the criticism takes the form of a personal attack. Again, move on. You have better uses for your time.

Three: Realize that the comments aren’t a personal attack on you by an angry god, an amused devil, or the Wrath of Kahn. Don’t pick up that baggage and carry it to the next writing project. You have better uses for your time.

Am I arguing against criticism? No. I am, however, making a case for the acceptance of selective criticism. Whenever I finish a major project I automatically send it out for critical evaluation. The work is sent to one faction that reviews for grammar and spelling. Another group reads for content. “Uh, Dan, this is fine, but your article on Far Eastern overcoat manufacturing could have a better title than The Wrap of Kahn.”

Those specific types of criticism, from people you know and trust, are invaluable. You don’t have to agree or to follow the suggestions of those trusted critics, but your consideration of their input will make you a better writer.

Ignore the other type of critics and consider the old Arabian saying: The dogs bark, but the caravan moves on.

Quote of the Week: One basic rule that applies is: it’s not the writer who decides whether a character is cool; the reader makes that decision. If a writer tries to force things—or lead the witness, as it were—the result is an embarrassing failure. Lee Child9507Toll free: 1-855-Recommended Reading: When is a Pig a Hog? – A Guide to Confoundingly Related English Words by Bernice Randall

Recommended Links:

www.ssa-vs.org

Shameless Self Promotion

My co-authors as I will appear on COAST TO COAST AM WITH GEORGE NOORY on Monday, May 7^th to speak about our book Speaking With Spirits of the Old Southwest. Speaking With Spirits of the Old Southwest. Tucson, AZ residents note that we will be appearing on Morning Blend on KGUN-TV that morning.

A Four Knights Press Production

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

The Negative Role of the Narrator

I learned a valuable lesson some time ago during a seminar conducted by my friend Harvey Stanbrough: the role of the narrator is to set the scene – period. That advice came to mind when I recently reviewed a short story for a neighbor venturing into fiction. My neighbor wrote virtually every paragraph as if it was an epic requiring epic words and phrases and epic dialog mixed and mingled with epic proportions of epic events. Every word screamed, “Hey! Look at me! Ain’t I great writer, huh!” Harvey’s advice and the reviewing process helped me realize that the writer should never forget the negative role of his narrator.

The narrator should not be noticed. The narrator should be out of the verbal picture.

Whether writing novels, short stories, memoirs or non-fiction works using fictional elements, the narration should be constructed so that the story flows along without drawing attention to itself. This is just my two cents, but I don’t want my reader to stop reading just do say, “Damn, that sure is fine narration.” I’d rather get him through the story and then let him reflect on what a treat he has just enjoyed.

The writer who lets his narrator call attention to himself pulls the reader out of the story. And that’s the last thing a writer wants. Yes, narration can be powerful, emotional, tragic and beautiful, but it should be written so that the reader is pulled into and through the work and not out of it.

Once the reader steps out of the story, he may not come back.

Quote of the Week: “Guys who think they are geniuses because they have never learned how to say no to a typewriter are a common phenomenon. All you have to do is get a phony style and you can write any amount of words.” Ernest Hemingway

Recommended Reading: Cowboy Slang by Edgar R. “Frosty” Potter

Recommended Links:

www.ssa-vs.org

http://www.llewellyn.com/product.php?ean=9780738756745

Shameless Self Promotion

My Co-Authors and I will Appear on Coast to Coat AM With George Noory on May 7. For you southern Arizona folks we will be on KGUN’s Morning Blend that same day. Tune in and check out our new book

https://www.barnesandnoble.com/w/speaking-with-the-spirits-of-the-old-southwest-dan-baldwin/1127149230

https://www.facebook.com/Speaking-With-The-Spirits-of-The-Old-Southwest-130615794198010/

https://www.amazon.com/Speaking-Spirits-Old-Southwest-Conversations/dp/0738756741

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Writing Tip of the Week

The Magic of Just Doing It

One of the high school students I mentored a while back told me she couldn’t wait to get to college and take her creative writing courses so she could someday become a “real writer.” My response was to ask her if she knew how to write a sentence. “Yes,” she said. I then said, “Do you know what a noun is? A verb? An adjective?” Again, she said, “Yes.” I pointed out that she had just completed 12 years of studying English and that she already had the basic tools to become a “real writer.”

“All you have to do now is – write.”

I hope I got through to her, but I doubt it. Our society has achieved brilliance in the art of putting things in the way of achieving what we want. Writers are terribly guilty of this.

Here’s the secret to becoming a “real writer.”

Write.

Just do the work. Write every day. It’s a simple matter of discipline. Just sit down with your keyboard, pencil and paper, or charcoal and the back of a shovel and write.

Amazing things happen when you apply this discipline. Your friendly neighborhood muse drops in to help move things along. Ideas pop into your head. Fascinating characters appear seemingly out of nowhere. Mental neon arrows blinking and blazing away point the way to plot twists and turns. Suddenly that novel, memoir, non-fiction work, short story, e-mail or letter back home is done. And it’s good!

All because you just sat down and did the work.

It’s not really magic. But it damn sure is magical.

Quote of the Week: “Right discipline consists, not in external compulsion, but in habits of mind which lead spontaneously to desirable rather than undesirable activities.” Bertrand Russell

Recommended Reading: Ernest Hemingway on Writing edited by Larry W. Phillips

Recommended Links:

www.ssa-vs.org

Shameless Self Promotion

A Four Knights Press Production

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

I Was Going to Write About Writer’s Block,

But I Couldn’t Come Up With Anything

Beat… two… three… go. Not so funny, I know, but neither is the challenge of writer’s block. Notice I didn’t write that writer’s block is the challenge. To quote Chuck Yeager about the sound barrier (The Right Stuff), “I don’t think the damn thing exists.”

What does exist is the fear of writer’s block. For some people it seems they believe it’s almost a ritual that has to be endured so that he can claim the glorious title of writer. “I suffer therefore I am a writer.” As Col. Potter from MASH would say, “Horse hockey!” That fear is far worse and far more damaging than the (at least for me) non-existent thing called writer’s block.

The way to handle the challenge is easy: write a word. And then write another word and then write the word that comes after it and then the one that comes after that one and an hour or two later you’ll realize you never had writer’s block in the first place.

If you think you’re facing writer’s block: don’t think.

Write. Your determination, skill and your drive to see what happens next in your story will take care of everything else.

Here’s what a few other writers have to say on the subject.

“There's no such thing as writer's block. That was invented by people in California who couldn't write.”
― Terry Pratchett

“I don't sit around waiting for passion to strike me. I keep working steadily, because I believe it is our privilege as humans to keep making things. Most of all, I keep working because I trust that creativity is always trying to find me, even when I have lost sight of it.”
― Elizabeth Gilbert

“The subconscious mind is amazingly efficient – it wants to work your story out – and while I’ve never experienced it myself, my guess is that writer’s block is the result of the conscious mind having gotten too involved in the process.”
― Alistair Cross

“Writer's block' is just a fancy way of saying 'I don't feel like doing any work today.”
― Meagan Spooner

If you think you have writer’s block, think about the above. But not too long – and then get back to writing that next word.

Quote of the Week: “It is wonderful how much may be done if we are always doing.” Thomas Jefferson

Recommended Reading: The Associated Press Stylebook and Briefing on Media Law

Recommended Links:

www.ssa-vs.org

Shameless Self Promotion

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This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Don’t “Help” Your Book Designer

Sometimes an inexperienced writer will “help out” his or her publisher by inserting design elements in to his copy to make it easier – he thinks – to produce.

Don’t do this.

I have ghostwritten a number of manuscripts in the appropriate style for several clients when submitting the work for their final fact checking. In too many cases my authors decided to “help” with the final version by inserting boxes and dingbats, changing typefaces and type sizes, changing colors, and varying from standard formatting styles in all kinds of ways thinking they were improving the work. I had to explain that thanks to their unasked for assistance the book or magazine designer would now have to remove all of his changes so that they could work with the original work in standard form.

What is the standard form? You’re reading it.

In virtually all cases a manuscript should be in basic caps and lower case format with limited use of boldface, underline and italic. If the piece needs additional work the graphic designer will handle that.

The author can provide formatting guidelines and suggestions, but he should never do that formatting. Leave it up to the people who know what they’re doing.

Quote of the Week: “Characters make their own plot. The dimensions of the characters determine the action of the novel.” Harper Lee

Recommended Reading: Think Like a Publisher by Dean Wesley Smith

Recommended Links:

www.ssa-vs.org

http://www.llewellyn.com/product.php?ean=9780738756745

Shameless Self Promotion

My Co-Authors and I will Appear on Coast to Coat AM With George Noory on May 7. For you southern Arizona folks we will be on KGUN’s Morning Blend that same day. Tune in and check out our new book

https://www.barnesandnoble.com/w/speaking-with-the-spirits-of-the-old-southwest-dan-baldwin/1127149230

https://www.facebook.com/Speaking-With-The-Spirits-of-The-Old-Southwest-130615794198010/

https://www.amazon.com/Speaking-Spirits-Old-Southwest-Conversations/dp/0738756741

It's so much easier for me to talk about my life in front of two thousand people than it is one-to-one. I'm a real defensive person, because if you were sensitive in my neighborhood you were something to eat."

A Four Knights Press Production

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Be Funny – Now!

“I need you to write something funny. And I need it now!” The writer who hears that from an editor or a client in need of a pick-me-up for his speech to the Visiting Firemen’s Association shouldn’t panic. Writing Humor-While-U-Wait is like writing anything else. Just relax, follow a few basic guidelines and the good humor will come, man. Here are six sources of inspiration that always work for me.

Honesty
Tension release
Shock value
Attack authority
Audience involvement
Go for broke

Honesty really is the best policy because good humor is based in reality. Ron White knows how to charm an audience by making fun of himself or situations in which he’s been involved – situations the audience can identify with and laugh at.

I believe that if life gives you lemons, you should make lemonade... And try to find somebody whose life has given them vodka, and have a party.

People are saying that I'm an alcoholic, and that's not true, because I only drink when I work, and I'm a workaholic

I believe that a bad Super Bowl halftime show is still better than a soccer game.

Tension release is useful because these days everybody seems to be wound up about everything. Anyone who can provide some relief, especially through laughter, is a welcome member of the family. George Carlin was a master.

You know an odd feeling? Sitting on the toilet eating a chocolate candy bar.
I was thinking about how people seem to read the Bible a whole lot more as they get older; then it dawned on me - they're cramming for their final exam.
Atheism is a non-prophet organization.

Shock value throws the audience a curve, gets them laughing and sets them up for what follows. Dirty jokes, insult humor and the unexpected utterance are examples. No one was better at throwing an audience curves than Robin Williams.

If women ran the world we wouldn't have wars, just intense negotiations every 28 days.
Never pick a fight with an ugly person, they've got nothing to lose.
The Statue of Liberty is no longer saying, 'Give me your poor, your tired, your huddled masses.' She's got a baseball bat and yelling, 'You want a piece of me?'

Attacking authority is a proven laugh machine. Who wouldn’t laugh at an IRS joke? This is a kinder, gentler form of shock humor and few have done it better than Bob Hope.

It's so cold here in Washington, D.C., that politicians have their hands in their own pockets.

Ronald Reagan is not a typical politician because he doesn't know how to lie, cheat, and steal. He's always had an agent do that."

Carter wants to go to Washington. He'll feel right at home there - he was raised on a nut farm ...

Involve the audience by commenting on the host, the honoree, the facility or something they can identify with in their immediate surroundings. You can open with, “An Irishman and a Brit went into a pub and….” Or, you can use the same joke employing familiar names or places. “Your boss and a Brit went into a pub and….” Richard Pryor’s interaction with his audience was one of the keys to his brilliant humor.

I'd like to make you laugh for about ten minutes, though I'm gonna be on for an hour.

Go for broke when you have a funny line or a funny bit and even though you can’t explain how, you know it will work. Even if it has little or nothing to do with the topic or event at hand, if you think it will help the presentation, go for it. Steven Wright is deadpan brilliant at these things.

Curiosity killed the cat, but for a while I was a suspect.

I have a paper cut from writing my suicide note. It's a start...

I installed a skylight in my apartment... the people who live above me are furious!

During my freelance copywriting days I sometimes called my product Copy-While-U-Wait. The pressure to perform is always part of writing, especially when confronted with a tight deadline. Remember, the joke or the bit is out there in your subconscious. Jump into your ocean of experience, use one or more of the above guidelines and, as Jonathan Winters often said, “If your ship doesn't come in, swim out to it.”

Quote of the Week: “The devil’s boots don’t creak.” Scottish Proverb

Recommended Reading: The Chicago Manual of Style

Recommended Links:

www.ssa-vs.org

http://www.llewellyn.com/product.php?ean=9780738756745

Shameless Self Promotion

My Co-Authors and I will Appear on Coast to Coat AM With George Noory on May 7. For you southern Arizona folks we will be on KGUN’s Morning Blend that same day. Tune in and check out our new book

https://www.barnesandnoble.com/w/speaking-with-the-spirits-of-the-old-southwest-dan-baldwin/1127149230

https://www.facebook.com/Speaking-With-The-Spirits-of-The-Old-Southwest-130615794198010/

https://www.amazon.com/Speaking-Spirits-Old-Southwest-Conversations/dp/0738756741

A Four Knights Press Production

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Get A Job!

I knew a screenwriter wannabe who was so dedicated to writing the perfect script that he’s probably never gotten around to writing it. Before starting the script he studied creative writing. He then studied screenwriting. To familiarize himself with the techniques of filmmaking he took a course in videography. And then a course in film editing. Directing came next. That was 25 years ago and I’ll be he still hasn’t finished his script.

I’ll also bet that he’ll never finish that script. His excuses are probably numerous and seemingly logical, but the real reason he fails at writing is simple: he doesn’t treat his writing as a job.

Yes, writing is an art form. Writing is a creative process. Writing also a job. You’ll get more writing and better writing done if you treat it that way.

What does that mean?

It’s pretty basic.

Show up to work every day. If you’re a full-time writer, set a schedule and stick to it. If

Your writing is an avocation, find the time slots you can use for writing and make sure you use those times time to finish the job at hand.

Write when you have the flu. Or when the car breaks down. Or when your cousin Ed and

his team of brats come for a weeklong visit. Writing has to be a priority. Otherwise it’s just playtime.

Don’t “go home” early. Whatever writing schedule you develop, stay with it. Don’t

abandon the workplace just because you can. Besides, what better way to escape Ed ‘n the brats than moving into your writing room for a few hours?

Writing is a career. Think long-term success.
Think paycheck. Professional writers work for money and expect money in return for

their labor. Amateurs who write for praise from friends and family or for the satisfaction of seeing their words on paper also write for remuneration. Accept that fact and do your best to earn your rewards. No slacking even if you’re writing “just for the fun of it.”

Constantly improve your job skills. One of the best and most profitable days of my life

occurred when it finally hit me that I don’t know it all. Practice your craft. Improve your skills.

Don’t take yourself too seriously. Yes, I know you’re a writer and you have to sweat

blood to practice your craft. You may even be one of those unfortunates who have to suffer for your craft, but every now and then give it a break. Writing is a job and there is a time to struggle with it, a time to celebrate it, a time to mourn it… and a time to just laugh at it.

Enjoy the laugh.

And then get back to work.

Quote of the Week: “A man’s maturity consists in having found again the seriousness one had as a child, at play.” Friedrich Nietzche

Recommended Reading: Closing the Deal on Your Terms by Kristine Kathryn Rusch

Recommended Links:

www.ssa-vs.org

https://beelieveparanormal.wordpress.com/about www.CosgroveCrime.com

Shameless Self Promotion

Check out more of my books at:

A Four Knights Press Production

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Recommended Reading

One of the best days of my life was the day I leaned that I didn’t “know it all.” That day I started what for that time was a new experience – learning. Today that process continues, especially in reading to improve my writing skills. Here’s a partial list of valuable books currently in my library, books that have been and still are part of the process.

Writing

The Elements of Style by Strunk and White (top of every list)

Lessons Learned from a Lifetime of Writing by David Morrell

Grammar Sucks by Joanne Kimes with Gary Robert Muschla

Texting Dictionary of Acronyms by Randall C. Manning

The Art of Dramatic Writing by Lajos Egri

Words You Should Know by Michelle Bevilacqua

Word Gone Wild – Fun and Games for Language Lovers by Jim Bernhard

Creating Plot by J. Madison Davis

Style and Circumstance by Phineas J. Caruthers

The Corporate Scriptwriting Book by Donna Matrazzo

The Lively Art of Writing by Lucile Vaughan Payne

Junk English by Ken Smith

Details

The Self-Publishing Manual by Dan Poynter

How to Sell Books by the Truckload on Amazon by Penny C. Sansevieri

CreateSpace & Kindle Self-Publishing Masterclass by Rick Smith

Get Known Before the Book Deal by Christina Katz

Formatting & Submitting Your Manuscript by Chuck Sambuchino and the Editors of Writer’s Digest Books

Business

The Copyright Guide by Lee Wilson

Literary Law Guide for Authors by Tonya Marie Evans and Susan Borden Evans

Quotable Business by Louis E. Boone

Philosophy of Writing

Stephen King on Writing by Stephen King

The Art of Non-Fiction by Ayn Rand

Writing Realistic Dialog and Flash Fiction by Harvey Stanbrough

Useful Fun

Crazy English by Richard Lederer

The Movie Quote Book by Harry Haun

The Greatest Stories Never Told by Rick Beyer

Thank Your Lucky Stars

Duel of Eagles by Peter Townsend

Dan Baldwin

baldco@msn.com www.fourknights press.com www.danbaldwin.biz

Amazon author page:

https://www.amazon.com/-/e/B0080Z24CO

Writing Tip of the Week

Fear, Son of Fear, and Fear Meets the Three Stoges

The character Gordon Gekko from the film Wall Street uttered one of moviedom’s most famous lines. “Greed is good.”

I’d like to twist that technique and apply the phrase to something all writers face all the time. “Fear is good.”

Fear of starting the next novel, short story, non-fiction book, report, e-mail or angry letter to that old SOB down at city hall is natural. And it’s a good sign for the writer.

If you’re afraid it’s because you’re challenged.

Challenge is good. It means you have an opportunity to stretch as a writer. It’s a chance to grow, improve your skills, and earn a well-deserved sense of achievement.

Look at it this way: if you don’t feel challenged, if you don’t feel that uncomfortable cold spot in the pit of your stomach it’s because you’re comfortable with the writing ahead. The reason you’re comfortable is that you’ve done it before. Where’s the challenge in that? Where’s the opportunity for growth? Been there. Done that. Bought the t-shirt. Got the mug. Why repeat the process?

I’m not saying that you should feel fear every time you write, but when that cold spot in the old gut does show up - embrace it. That feeling marks the next step and the next improvement in your writing career.

In Up the Organization Robert Townsend reminds us that, “Growth is a by-product of the pursuit of excellence and not itself a worthy goal.” That twinge of fear you feel at the beginning of a new writing project is a sign post: Excellence Ahead.

Pursue.

Quote of the Week: “A good scare is worth more to a man than good advice.” Edgar Watson Howe

Recommended Reading: A Farewell to Justice by Joan Mellen

Recommended Links:

www.ssa-vs.org

http://www.llewellyn.com/product.php?ean=9780738756745

Shameless Self Promotion

Available for pre-orders in e-book and paperback. Release date: May 8, 2018

Speaking with Spirits of the Old Southwest – Conversations with Miners, Outlaws and Pioneers Who Still Roam Ghost Towns

LEWELLYN

AMAZON

https://www.amazon.com/Speaking-Spirits-Old-Southwest-Conversations-ebook/dp/B075W1TJN4/ref=sr_1_fkmr0_1?ie=UTF8&qid=1508072270&sr=8-1-fkmr0&keywords=speaking+with+the+spirits+of+the+old+southwest

Check out more of my books at:

A Four Knights Press Production

This blogette may be shared provided there is no charge associated and that the source is credited.

Writing Tip of the Week

Avoid the Preamble Ramble Gamble

Every writing project has a beginning a middle and an end. Each element is important, but if the writer doesn’t get the beginning right the other two never get read regardless of their quality or significance. The author never gets to sell the next book, short story, news report, ad or recommendation at the end of the e-mail up to corporate. This is especially true for writers who want to continue writing. As Mickey Spillane wrote, “The first chapter sells the book. And the last chapter sells the next book.”

Regardless of what they’re writing, writers always face the same challenge with the beginning of each work and that challenge is the desire to get it down on paper (screen) right away and desire to get it right. Each is important and the goals are not mutually exclusive.

Finding the beginning of a non-fiction book, such as one of my ghostwriting or paranormal works, is generally easy. The events portrayed follow an established order. Novels and short stories are different – nothing is established except the need to fill the air pockets inside my head. Selection of a beginning is strictly up to me, the writer.

One of the biggest mistakes fiction writers make is to begin the work before the real beginning of the story. There’s a natural desire to set up the action that will follow, to provide a lot of background material. For example, the initial novel of my Caldera series of Westerns begins with a young mountain man stumbling onto a fortune in Arizona’s Superstition Mountains. The first draft began with the man struggling through a harsh winter north of Taos, New Mexico. At some point I realized that the real beginning of the novel was the moment he headed into the Superstitions. I cut out the first couple of chapters detailing his moves south and guess what? The novel doesn’t slowly slide into the plot; it jumps right into the action. And the reader jumps with it.

Before you write that first word, pause and ask yourself it it’s the true beginning or merely preamble.

My preference for writing is to bang out the entire first draft before beginning any *revisions. Provided I’m confident that my beginning the beginning is right to begin with I begin moving on to begin the rest of the work. For me that satisfies each desire I get it down and I’m confident enough of my skill that I believe I also got it right. Others may prefer to perfect their beginning word-by-word before moving on. And that’s okay. The thing to remember neither approach is automatically better than the other. How you best handle the getting it down vs. getting it right conflict is to find which approach works for you.

Once you know that, you know how to begin and with a little thought, you’ll know where to begin.

*True Confessions – I don’t do a lot of rewriting. I fix, touch up, and cycle back to fill in plot holes, but I don’t sweat blood over-polishing the work. I’d rather invest that time in writing that next book Mr. Spillane mentioned.

Quote of the Week: “It is only when proofs are lacking that people try to impose their opinions.” Andre Gide

Recommended Reading: The Art of Dramatic Writing by Lajos Egri

Recommended Links:

www.ssa-vs.org

http://www.llewellyn.com/product.php?ean=9780738756745

Shameless Self Promotion

Available for pre-orders in e-book and paperback. Release date: May 8, 2018

Speaking with Spirits of the Old Southwest – Conversations with Miners, Outlaws and Pioneers Who Still Roam Ghost Towns

LEWELLYN

AMAZON

https://www.amazon.com/Speaking-Spirits-Old-Southwest-Conversations-ebook/dp/B075W1TJN4/ref=sr_1_fkmr0_1?ie=UTF8&qid=1508072270&sr=8-1-fkmr0&keywords=speaking+with+the+spirits+of+the+old+southwest

A Four Knights Press Production

This blogette may be shared provided there is no charge associated and that the source is credited.

Effective Communications Tip of the Week

A Comment on Puff Pieces

Writers who product public relations materials for clients often face the challenge of drafting a news article or feature that has at least a snowball’s chance in hell of passing through the electronic Hades of a news editor’s desk. The editor’s desk/computer is loaded with articles and each one (to him) is of equal news value. Puff Pieces are among the first to make it to the round file or to experience the delete key. Positive Aspect stories at least have a fighting chance of making it in print or on screen.

A positive aspect article differs from a puff piece primarily in that the PA is written strictly according to standard journalistic style. It promotes only the positive side of the person or organization; it is a legitimate news story told in the traditional manner.

A puff piece jumps from straightforward reporting right into unabashed praise. The writers generally don’t follow an accepted stylebook. They often use first names throughout the piece. Unnecessary and inappropriate adverbs and adjectives are often tossed out like Mardi Gras throws from a parade float.

For example, a puff piece might read:

"Bob is a terrific boss and we can go in to see him with a problem any time. We think that's really cool."

A writer who wants the piece to have a lifespan beyond the editor’s, “Bah Humbug!” will follow appropriate style.

"Smith maintains a good rapport with his staff by managing the office with an open door policy."

Notice that the puff piece and the positive aspect piece say the same thing. The difference is that the latter will possibly see life in print. The first version will be terminated with extreme prejudice.

The difference is mostly a matter of style, although sometimes the puff piece will slip into

outright falsehoods. "Bob supports women's rights in the office place" is pretty hard to believe when everyone in the community knows he refers to his universally buxom female staff as "My little groupies."

The biggest problem with a puff piece is that it is so obvious. The editor knows his publication will suffer from a loss of credibility. The writer knows this, too. Sadly, Bob (the swell boss) often doesn’t. Unless his craving for puffery is held in check, ultimately he is the one whose puffed up bubble bursts the loudest.

Quote of the Week: “The devil’s boots don’t creak.” Scottish Proverb

Recommended Reading: The Chicago Manual of Style

Recommended Links:

www.ssa-vs.org

http://llewellyn.com/product.php?ean=9780738756745

True stories of a unique approach to speaking with those who have crossed over - and many who have come back.

Pre-Order Now for May, 2018 Release -

https://www.barnesandnoble.com/w/speaking-with-the-spirits-of-the-old-southwest-dan-baldwin/1127149230?ean=9780738756745

The Levine Project - A True Story of personal domestic terror in Tucson and a couple's struggle to survive intimidation, property destruction, and eventually attempted murder and their fight for justice in state and federal court.

Now available in hardback, paperback and ebook

http://www.trafford.com/Bookstore/BookDetail.aspx?Book=765191#.

Also available from all major distributors online.

FINALIST - BEST BOOK AWARDS 2017 and NEW MEXICO-ARIZONA BOOK AWARDS 2017

Why Would the Officers and Board of Directors Violate Their 501c3 Non-Profit Corporation Bylaws To Remove Board Members And What the Hell Does That Have to Do With Writing A Book on Psychic Detecting?

Interesting reading with 70 pages of documentation (fascinating reading themselves). If you are a writer considering coauthoring a book, Do As I Say Not As I Did. Available in ebook and paperback.

https://www.amazon.com/Dan-Baldwin/e/B0080Z24CO